A research paper addressing pattern related to influencer-product fit, sponsorship transparency, and ad visibility in celebrity posts on social networks.
News
Topic 1: Supply chain management during and post-COVID-19 pandemic: Mitigation strategies and practical lessons learned.
Topic 2: Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers.
The year 2022 has just ended with exciting and memorable activities, especially the 25-year journey of establishment and development of Ton Duc Thang University.
Department of Marketing in collaboration with Yakult Vietnam organized a field trip for K22 Marketing fully-taught English students on 21/12/2022.
A day trip study to AJ Total Vietnam of International Business students to understand more on Cold Supply Chain Management.
The Faculty cooperated with SMEI Vietnam to successfully organize the SCPS & SCPM international certificate graduation ceremony to K21 students of high-quality marketing program.
Department of Human Resource Management in collaboration with Newcastle Business School, Northumbria University (UK) organized a 2-day workshop to inspire students on the HRM contemporary studies.
The aPHRI award ceremony for K22 Bachelor of Business Administration, major in Human Resource Management and talkshow on HR METRICS.
On 13/12/2022, as part of the career orientation, Hospitality Management students spent a day tour at 5-star Sheraton Saigon Hotel to visit all areas of operations.