A Field trip to Vietnam Brewery Limited Company

On 28 March 2016, the students of Principles of Marketing class had a field to Vietnam Brewery Limited company Vietnam. The purpose of the tour in order to help the students learn the process of brewing production. The trip also give them a change to meet and learn some practical issues of Brewery Vietnam.

When we go to the company, the students were invited to "Heineken Experience" area which look like luxury bar with green color, it makes you feel comfortable. Here, the  representative of company introduced to students some informations about Vietnam Brewery Limited company (VBL) as well as the Heineken group through the guide and introduction clips of company.

Heineken Experience Area

Heineken Experience Area

Before go to visit the factory, Ms (Head of External Relation Department) introduced some general information about the history of the Vietnam Brewery, the production process, quality management process and production process of international premium beer as well as the rules of trip to ensure the safety of visitors during the visit at the factory.

Leaving the "Heineken Experience” area, under the guidance of Ms. Huong - guide of the tour, the students visit the beer production process with the modern production lines at factory. The students are exploring the production area, brewing process as well as the quality control stage. It seems that the beer production process is closed, automatic process with modern technology.

The representative of company introduce about VBL as well as Heineken group

The representative of company introduce about VBL as well as Heineken group

Students visit the production area at VBL

Students visit the production area at VBL

After visiting the production area, the students take a rest at the plant site. Green grass colorful flowers and large space which is an ideal place for relaxing and enjoy. Here, the students really surprised to know that this is the area of waste water treatment and water is used to feed the fish in the lake and watering trees.

Studnets take a rest at the plant site

Studnets take a rest at the plant site

Then, the students come back to the room "Heineken Experience". Here, the company pstaff prepared some foods as well as mineral water for students. Mr Thanh - technical office staff, answering some questions around the plant, as well as the sharing his experience, the work environment at Heineken, what makes him work at Heineken 24 years. At the end, he also sent greetings to the students, he hope that they will study well and get practical experience after the trip, and he also hope that the students will become Heineken staff in near future.

We can consider that the trip really gave the students practical experience with the meaningful about modern production processes, the community activities of the company to society, ...Especially those sharing as well as the enthusiastic reception of the company representative.

Students visited VBL take the photo at Heineken Experience Area

Students visited VBL take the photo at Heineken Experience Area

Faculty of Business
Administration, Ton Duc Thang
University
19 Nguyen Huu Tho, Tan Phong Ward, District 7, Ho Chi Minh City
Hotline : + 84 28 37755067 
Email:fba@tdtu.edu.vn.