Dynamic Capability and Organizational Performance: Is Social Networking Site a Missing Link?

Given the growing importance of organizational capabilities due to the dynamic nature of most markets, dynamic capability has been increasingly considered a key element of superior organizational performance. This article extends this link by the mediational role of social networking site integration (SNS) to develop a competitive advantage. Drawing from the resource-based view (RBV) and social capital theory, this article empirically examines the ability of recognizing and capitalizing opportunities of dynamic capability and SNS mechanisms (technical and administrative) affecting organizational performance. Using a sample of 124 hotel managers, the article successfully identifies the mediator role of SNS in the dynamic capability-organizational performance link.