On the morning of March 23, 2024, the Faculty of Business Administration successfully organized the Seminar "Brand defense and innovation in brand management" with the presence of friendly businesses and students. The program features the participation and sharing of perspectives from two prestigious speakers:
- Dr. Thai Dam Huy Trung - Senior Lecturer in Marketing and Management at the Institute of International Business (ISB) at UEH University, Vietnam.
- Dr. Phung Minh Tuan - Vice Dean of the Faculty of Business Administration, Ton Duc Thang University.
From the Faculty of Business Administration:
- MSc. Nguyen Thi Hong - Head of Marketing Department, Ton Duc Thang University.
- Lecturers and students (undergraduate and graduate) of the Faculty of Business Administration.
The ceremony was honored to welcome delegates from friendly businesses.
Two speakers shared research on brand protection and innovation in brand management. In particular, the study emphasizes the uniqueness of having social guarantees in the process of brand protection.
Through the program, businesses and academic researchers further strengthen their strong relationship, bringing theory and practice together. Students attending the seminar had the opportunity to update their knowledge and understand the realities of protecting brands in times of crisis.
Some images from the event:
Representatives from the Faculty of Business Administration alongside the speaker and business representative.
Students taking souvenir photos with business representatives and lecturers from the Faculty of Business Administration.