In accordance with the university's directive to provide opportunities for students to engage in academic exchanges with international partners, the Faculty of Business Administration successfully organized an online course on "International Marketing and Brand Innovation" in collaboration with Feng Chia University in Taiwan.
Taking place from July 4th to July 21st, 2022, the Summer Camp program attracted a great deal of interest and participation from students majoring in Marketing, International Business, and other majors of the Faculty of Business Administration Department at Ton Duc Thang University, as well as students from Feng Chia University in Taiwan. During three weeks of exciting and active learning, the students had the opportunity to experience the course on "International Marketing and Brand Innovation" under the guidance of Professor Kuang-Wen Wu (Lecturer majoring in International Business at Feng Chia University).
The purpose of this course was to familiarize students with the nature of the international markets and marketing decisions, enhance their professional competence and skills in brand-building strategies. Particularly, through the combination of case studies, lectures, and discussions, students were able to enhance their ability to develop practical marketing plans and create innovative brands.
Through the Summer Camp 2022 program, the Faculty of Business Administration hopes to continue collaborating with Feng Chia University in upcoming academic exchange events in order to provide students with the best preparation for personal development and future career orientation.
Here are some images of the program:
Professor Kuang-Wen Wu, the Faculty of International Business, Feng Chia University (Taiwan)
Students participating in the course came from various countries such as Vietnam, Taiwan, Malaysia,...