Full name

Tran Thi Van Trang

Degree

PhD in Business Administration (International University, VNU-HCM, 2026)

Position

Deputy Head of the International Business Department

Professional title

Lecturer

Department

International Business Department

Research areas and interests

Partner selection; value co-creation and firm performance; brand hate; augmented reality technology acceptance; green innovation; sustainable consumption

Key courses taught

International Business, Cross-cultural Management, International Management, Research Methods in Business

Notable achievements and activities

Over 20 presentations at international conferences; involved in the Department's liaison and accreditation work.

SCIENTIFIC PUBLICATIONS

Journal articles (14):

1. Tran, T. V. T., Tran, C. D., Do, T. H. T., Le, N. B. H., & Le, T. T. N. (2026). Active vs. passive hate! How experience and social influence affect brand hate. Journal of Global Marketing, 1–16.

2. Thi Binh, A. D., Abbas, J., Quang, H. T., Akbari, M., Nguyen, M., & Van Trang, T. T. (2026). Enabling circular economy outcomes through smart food safety management systems: Evidence from ISO 22000 and HACCP certified agri-food firms. British Food Journal, 1–26.

3. Duc, T. C., Hang, T. T. T., Van Trang, T. T., & Vy, L. T. (2026). What leads customer to defend the brand: The role of green innovation and perceived marketplace influence. International Journal of Business and Society, 27(1), 436–460.

4. Tran Hoang, M. T., Le, B., Ho, L. H., Kim, L., & Tran, T. V. T. (2025). More than just a preview: How teaser videos shape consumer livestream watching through the mediating role of inspiration. Journal of Research in Interactive Marketing, 1–15.

5. Tran Hoang, M. T., Tu My, H. T., Le, T. T. N., Le Nguyen, B. H., & Tran, T. V. T. (2025). Switching and repurchase after negative experience: The role of recovery satisfaction, brand hate, brand forgiveness and brand love. Asia Pacific Journal of Marketing and Logistics, 1–17.

6. Tran, T. V. T., Le, T. N., Tran, C. D., Truong, N. P. T., & John, R. B. (2025). What drives customer acceptance of augmented reality? The moderating role of consumer innovativeness and hedonic consumption. International Journal of Internet Marketing and Advertising.

7. Trang, T. T. V., Duc, T. C., & Khuong, M. N. (2025). Evaluating partner performance in selection to enhance organizational performance: An investigation of the mediating effects of co-creation. International Journal of Business and Society, 26(3).

8. Trang, T. T. V., Duc, T. C., & Khuong, M. N. (2025). Partner performance from consideration in partner selection fostering organisational performance: An analysis of mediating roles of co-creation. Journal for International Business and Entrepreneurship Development, 17(3).

9. Trang, T. T. V., & Khuong, M. N. (2025). The role of internal factors of partner selection on creativity, co-creation, and business performance: Evidence from tourism industry in Vietnam. Tourism and Hospitality Management, 31(4).

10. Mai, N. K., Tran, T. V. T., & Nguyen, N. D. P. (2025). The role of analytical reasoning perspective, organizational creativity and innovation on firm performance: Evidence from SMEs in Vietnam. International Journal of Business and Emerging Markets, 17(2).

11. Mai, N. K., & Tran, T. V. T. (2024). Do risk and partner flexibility influence a firm’s creativity, value co-creation, and business performance? Empirical evidence from Vietnam. International Journal of Process Management and Benchmarking, 18(4), 511–533.

12. Trang, T. T. V., & Khuong, M. N. (2023). The role of risk factors, partner compatibility, organizational creativity and co-creation value on firm performance: Evidence from SMEs in Vietnam. Zbornik Radova Ekonomskog Fakulteta u Rijeci, 41(2), 449–475.

13. Tran, T. V. T., Nguyen, N. L. T., Vu, T. X. T., Ho, T. H. L., & Huynh, M. H. The impact of technology on knowledge sharing and job performance: An empirical study of the tourism industry in Vietnam. Journal of Development and Integration.

14. Tran, T. V. T., Ho, T. H. L., Huynh, M. H., & Do, T. H. T. Factors influencing consumers’ willingness to pay more for green express packaging: An empirical study in Vietnam. VMOST Journal of Social Sciences and Humanities.

Book chapters (1):

1. What drives consumer purchasing toward domestic products? The empirical evidence in Vietnam market. Book chapter, Springer (Scopus).