Full name

Truong Thi Ngoc Thuyen

Degree

PhD (Asian Institute of Technology – AIT, 2016)

Position

Head of the International Business Department

Professional title

Senior Lecturer

Department

International Business Department

Research areas and interests

Green innovation, entrepreneurship, brand management, quality management, corporate management

Key courses taught

International Business, Cross-cultural Management, Innovation and Entrepreneurship, Organizational Behavior

Notable achievements and activities

Former Dean (2021–2025) and Deputy Dean (2014–2021) of the Faculty of Economics and Business Administration, Da Lat University; Principal Investigator of a NAFOSTED project on green innovation in Vietnamese enterprises (USD 43,000); member of the Global Panel of Place Brand Specialists; consultant on tourism–hospitality curriculum development for Saudi Arabia (Monaco MENA Consulting).

SCIENTIFIC PUBLICATIONS

Journal articles (9):

1. Thi Lanh, N., Thi Ngoc Thuyen, T., Quoc Anh, N., & Van Tuu, N. (2024). The moderation of age on the relationship between entrepreneurial role models and entrepreneurship: Evidence from a transition economy. Cogent Business & Management, 11(1), 2369707.

2. Thi Ngoc Thuyen, T., & Nhu Bich, L. (2024). Green innovation practices: A case study of Vietnamese manufacturing companies. Cogent Business & Management, 11(1), 2333603.

3. Truong, T. (2023). AHP-SWOT analysis of strengths, weaknesses, opportunities, and threats of implementing green innovation. Thailand and the World Economy, 43(1).

4. Truong, T., & Le, B. (2023). Barrier perceived by companies and potential solutions to foster green innovation in Vietnam. Thailand and the World Economy.

5. Truong, T. (2023). Critical factors to implement green innovation in Vietnam. Journal of Economic Studies, 11(546), 28–37.

6. Nguyen, V., Nguyen, A., Nguyen, D. M., & Truong, T. T. N. (2021). Is national governance quality a key moderator of the boardroom gender diversity–firm performance relationship? International evidence from a multi-hierarchical analysis. International Review of Economics and Finance, 73, 370–390.

7. Truong, T., & J, J. (2021). Trade protection and productivity gap between multinationals and local firms in Vietnamese manufacturing. Journal of Southeast Asian Economies.

8. Truong, T., & Do Trinh Hoai, D. (2021). Factors affecting entrepreneurship intention of vocational students – Case study at Dalat Vocational College. Dalat University Journal of Science.

9. Truong, T., & Doan, T. P. (2021). The impact of environmentally friendly activities on brand image and consumer attitudes. Journal of Trade Science. (in Vietnamese)

Books (5):

1. Truong, T., Nguyen, A., & Nguyen, T. (2023). Entrepreneurship and Innovation. UEH Publishing House. (in Vietnamese)

2. Truong, T., & Pham, T. N. T. (2023). Brand Management. UEH Publishing House. (in Vietnamese)

3. Truong, T., & Le, B. (2023). Green Innovation. Vietnam National University Hanoi Press. (in Vietnamese)

4. Truong, T. (2023). Quality Management. UEH Publishing House. (in Vietnamese)

5. Truong, T., N.T.H, A., & N.H, T. (2019). How did they start a business? (Vietnamese translation).

Conference papers (1):

1. Truong, T., & Nguyen, H. (2022). Impact of green innovation on performance – A multi-case study on Vietnamese firms. Conference on Green Growth and Sustainable Development, Van Hien University.