Full name

Ngo Dinh Thi

Degree

Master of Law, Economics and Management (Paris 1 Panthéon-Sorbonne University, France, 2023)

Professional title

Lecturer

Research areas and interests

Artificial intelligence and knowledge sharing; satisfaction with online learning; social responsibility and innovation; machine learning in marketing

Key courses taught

Big Data Analytics in Business Administration, Management Information Systems in Business, Logistics Service Management, Operations Management

Notable achievements and activities

Presented at ACBES 2022 and ICBF 2022; former senior operational efficiency specialist at CJ CGV Vietnam.

SCIENTIFIC PUBLICATIONS

Journal articles (2):

1. Trinh, N., Nguyen, M., & Ngo, D. T. (2026). Evolution and impact of AI in knowledge sharing: Insights from a bibliometric analysis. Evolutionary Intelligence, 19(1), 13.

2. Trinh, N., Ngo, T., & Nguyen, C. (2023). Driving forces of student satisfaction with online learning in the context of the COVID-19 pandemic: Evidence from Viet Nam. International Review of Education, 69(6), 851–873.

Book chapters (2):

1. Trinh, N., & Ngo, D. T. Generative AI (GenAI) – Crafting hyper-personalized consumer journeys. In Emerging Technologies in Marketing: Transformative Consumer Experiences (forthcoming).

2. Trinh, N., & Ngo, D. T. Service robots – The future of consumer interactions. In Emerging Technologies in Marketing: Transformative Consumer Experiences (forthcoming).