Full name

Pham Ngoc Tuong Vy

Degree

Master of Business Administration (RMIT University, 2024)

Professional title

Lecturer

Department

Marketing Department

Research areas and interests

Corporate social responsibility; corporate reputation; customer behavior; AI-enabled human resource management

Key courses taught

Principles of Marketing, Retail Management, Sales Management, Selling Skills, E-commerce

Notable achievements and activities

Speaker at international conferences in Vietnam, Japan and South Korea; supports the Marketing Academic Club and business liaison.

SCIENTIFIC PUBLICATIONS

Journal articles (1):

1. Vy, P. N. T., & Thanh, P. T. (2025). Linking corporate social responsibility to customer behaviors: Evidence from fashion industry in a developing economy. International Journal of Organizational Analysis (ahead-of-print).

Book chapters (1):

1. Vy, P. N. T., & Thanh, P. T. (2024). The impact of corporate social responsibility on corporate reputation and brand satisfaction: Evidence from fashion industry. In New Challenges of the Global Economy for Business Management (pp. 1403–1415). Springer.

Conference papers (5):

1. Vy, P. N. T. (2025). Leveraging AI-driven human resources management for boosting employee creative work performance: Evidence from Vietnam. VANJ 2025, Kyoto University, Japan.

2. Vy, P. N. T., & Thanh, P. T. (2025). Leveraging external corporate social responsibility to enhance corporate reputation and employee retention in emerging market. ICRMAT 2025, Hanoi University of Industry.

3. Vy, P. N. T., & Thanh, P. T. (2025). Corporate social responsibility, satisfaction and study performance: Evidence from education industry. EEEU 2025, Konkuk University, Seoul, South Korea.

4. Vy, P. N. T., & Thanh, P. T. (2024). Corporate social responsibility as an innovative business approach for shaping customer behavior: Evidence from Vietnam. VANJ 2024, University of Tokyo, Japan.

5. Vy, P. N. T., & Thanh, P. T. (2024). The impact of corporate social responsibility on corporate reputation and brand satisfaction: Evidence from the fashion industry. EEEU 2024, Swinburne Vietnam, Da Nang.