Full name

Pham Thi Quynh Anh

Degree

Master of Business and Commerce in Project Management (University of Western Sydney, Australia, 2014)

Position

Lecturer

Professional title

Lecturer

Research areas and interests

Digital Marketing, Social Media Advertising

Key courses taught

Principles of Marketing

Digital Marketing

Careers in Marketing

Practice in Event Management

Notable achievements and activities

Lecturer, Faculty of Business Administration, Ton Duc Thang University (2015–present), teaching and researching in the Department of Marketing; Sales Executive, Nam Hung Vuong Joint Stock Company (2012–2014).

SCIENTIFIC PUBLICATIONS

Journal articles (1):

1. T.-Y. Do, T.-Q.-A. Pham, Y.-K. Liao, K.-C. Huang, and W.-Y. Wu, “Transparency Disclosure Mechanisms for AI-Generated Advertising on Online Platforms: An Empirical Study of User Trust and Engagement,” Internet Technology Letters 9, no. 4 (2026): e70354. https://doi.org/10.1002/itl2.70354.

Conference papers (2):

1. The Effects of Influencers’ Credibility on Young Consumers’ Attitudes and Behavioural Intentions: Moderating Role of The Parasocial Relationship Between Consumers and Influencers. International Conference on Economic Development and Business Management (2022).

2. Consumer Panic Buying Behaviour During the COVID-19 Pandemic in Vietnam: Impact of Severity Perceptions, Scarcity Perceptions, Anxiety, and Uncertainty. International Conference on Economic Development and Business Management (2022).