Full name

Tran Thi Thu Hang

Degree

Master of Business Administration (Leipzig University, Germany, 2019)

Professional title

Lecturer

Department

International Business Department

Research areas and interests

Green innovation and sustainable growth; corporate social responsibility; workplace bullying and turnover intention; customer behavior

Key courses taught

Principles of Management, International Business Strategy, Entrepreneurship and Innovation

Notable achievements and activities

Member of the Faculty's international cooperation team (2023–present).

SCIENTIFIC PUBLICATIONS

Journal articles (1):

1. Tran, C. D., Pham, T. M. L., Tran, T. T. H., Lam, T. V., & Nguyen, N. T. N. (2026). The role of socio-cultural factors in sustaining economic growth: The mediating effect of perceived marketplace influence. Journal of Small Business Strategy, 36(1).

Conference papers (6):

1. Tran, C. D., Tran, T. V. T., Lam, T. V., & Tran, T. T. H. (2025). Enhancing green sustainable growth through green innovation: The moderating role of perceived marketplace influence. Business and Management 2025 (BM2025), Vilnius, Litva.

2. (2025). The role of corporate social responsibility and green innovation in shaping customer behavior: Empirical evidence from Vietnam. SEIGOP 2025.

3. (2025). The role of socio-cultural factors in sustaining economic growth: The mediating effect of perceived marketplace influence. ACIEK 2025.

4. (2025). Cyberbullying drives turnover intention in remote work: The role of family interference, professional isolation, and mindfulness. AGBA 2025.

5. (2024). From workplace bullying to turnover intention: The mediating role of mindfulness and emotional exhaustion. ICFE 2024.

6. (2024). The role of customer trust and perceived value on home delivery service personnel: The empirical evidence from generation Z in the emerging market. IDSE 2024.