13 Postgraduate students in business administration successfully defend master's theses and graduation projects: Bridging Academic Excellence and Practical Impact

On July 7th and 8th, 2026, the Faculty of Business Administration (FBA) at Ton Duc Thang University (TDTU) successfully organized the Master's Thesis and Graduation Project Defense Committees (Phases 1 & 2) in Rooms F310 and B010. This event marked a significant academic milestone for 13 postgraduate students, while reaffirming the Faculty's continuous commitment to elevating educational quality and directing academic research toward solving real-world corporate and societal challenges.

The Master's Thesis Defense Committee and candidates take a commemorative photo after a successful session.

The defense sessions took place in a formal, rigorous atmosphere adhering to strict academic evaluation standards. A key highlight of this term's committees was the active participation of external experts and examiners from prestigious higher education institutions, including FPT University, Ho Chi Minh City University of Foreign Languages and Information Technology (HUFLIT), and Ho Chi Minh City University of Technology (HUTECH). Engaging with an external network of scholars not only ensures objectivity and transparency in quality assurance but also fosters deep academic exchange and collaboration.

The formal atmosphere at the Business Administration Graduation Project Defense Committee on July 7th, 2026.

In general, all 13 research topics—comprising 7 Graduation Projects and 6 Master's Theses—were highly commended by the committees for their contemporary relevance, robust data analysis, and strong practical applicability. In the Graduation Project track, students deep-dived into critical problems within their own organizations, featuring prominent topics such as digital transformation strategies, building High-Performance Work Systems (HPWS), and supply chain risk management. Meanwhile, the Master's Theses focused on analyzing consumer behavior in the digital era, investigating the effects of chatbot service recovery on customer satisfaction or Gen Z's shopping behavior on livestreaming platforms. Aligning with the latest technology trends demonstrated the candidates' independent research capabilities and sharp responsiveness to the constantly evolving market.

This year's research topics received high praise for aligning with digital technology trends and addressing practical business challenges.

The defense series concluded with great success, serving as a clear testament to FBA's core educational philosophy: developing high-quality human resources prepared for global integration. The insights and practical solutions derived from these studies will serve as invaluable assets for the new Master's graduates as they continue to deliver positive impacts to the economy and society.

Committee members celebrate and congratulate the students on successfully defending their Graduation Projects.

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