Faculty of Business Administration organizes the workshop “Marketing Trends: Marketing Efficiency in the Era of AI & Automation”, helping students enhance their performance in the digital age
On the morning of April 21, 2026, the Faculty of Business Administration - Ton Duc Thang University, in collaboration with BAC Marketing Club, hosted the workshop “Marketing Trends: Marketing Efficiency in the Era of AI & Automation”. The event attracted a large number of students, aiming to connect the corporate network and enhance practical technology application skills for learners.
All lecturers, the speaker, and a large number of students taking a commemorative photo, marking a highly successful workshop
The event took place in a vibrant academic atmosphere with the participation of lecturers from the Faculty of Business Administration and the guest speaker, Ms. Tran Phuong Thao - Deputy Director and Head of Strategic Partnerships at I-DAC Vietnam Co., Ltd. The accompaniment of corporate experts not only brought practical perspectives but also affirmed the strong connection between the higher education environment and employers.
Speaker Tran Phuong Thao sharing in-depth perspectives and practical experiences on utilizing AI and Automation in the Marketing industry
During the sharing session, the panoramic picture of how Artificial Intelligence (AI) and Automation are reshaping the communication industry was sharply analyzed. The systematized application of technology is not only intended to optimize processes but also to achieve outstanding work efficiency. This activity directly impacts the learners' mindset, helping students understand market shifts to proactively equip themselves with personal competitive advantages, thereby contributing an adaptable, high-quality workforce to the community and the digital economy.
“When technology not only supports but also replaces many stages in the workflow, the question is no longer whether to use AI, but how to utilize AI more effectively than others. Technology will not replace you, but those who master technology will certainly replace those who refuse to innovate” Ms. Tran Phuong Thao emphasized to inspire students to break through.
The lively atmosphere of the discussion session with practical questions and multi-dimensional perspectives from the attendees
The workshop concluded successfully, helping students become confident and ready to adapt to the drastic changes in the industry. The event's outcome once again affirmed the practical training orientation of the Faculty of Business Administration, while actively contributing to the sustainable development and internationalization strategy of Ton Duc Thang University.
Representatives of the Faculty of Business Administration taking a commemorative photo with speaker Tran Phuong Thao and guest delegates
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