Outstanding Student Research Achievements at the Faculty of Business Administration in the 2025–2026 Academic Year

In the 2025–2026 academic year, students from the Faculty of Business Administration at Ton Duc Thang University received university-level research awards for 16 projects, including three First Prizes, three Second Prizes, four Third Prizes, and six Consolation Prizes.

The projects address a broad range of topics in business administration, including artificial intelligence, consumer behavior, human resource management, supply chains, hospitality, tourism, and sustainable development. The Faculty of Business Administration recognizes the achievements of the student teams and the guidance and support provided by their academic supervisors, as detailed below:

First Prize was awarded to Biện Hoàng Hải Yến, Nguyễn Thị Phương Linh, and Nguyễn Anh Khoa for the project “The role of AI-Generated green marketing content in driving sustainable consumption intentions in Vietnam”, supervised by Dr. Nguyễn Quang Dũng.

First Prize was awarded to Huỳnh Lê Vân Anh, Lê Ngọc Anh, and Lê Ngọc Xuân Hoa for the project “How customer attitudes towards rebranding change their behaviors?”, supervised by Assoc. Prof. Dr. Phạm Thị Minh Lý and Lecturer Nguyễn Trung Tín.

First Prize was awarded to Đặng Nguyễn Nhật Bảo, Huỳnh Nguyễn Hoàng Phúc, and Văn Nguyễn Kiện Quân for the project “Awareness and Adoption of Circular Economy in Supply Chains for Sustainable Development: The Role of Technology and Policy Solutions”, supervised by Dr. Phạm Thị Ngân.

Second Prize was awarded to Đoàn Trương Đan Quỳnh and Đặng Minh Thư for the project “Hospitality 5.0: Dynamic Capabilities, Green Innovation, and Sustainability Performance in a Turbulent Environment”, supervised by Lecturer Nguyễn Quang Phong.

Second Prize was awarded to Phan Hoàng Anh, Đinh Thị Bích Phương, and Nguyễn Võ Minh Thuận for the project “The Role of Happiness-Oriented Human Resource Management Practices in Employee Counterproductive Work Behavior”, supervised by Lecturer Trần Thị Mỹ Phượng.

Second Prize was awarded to Trần Thị Thảo Uyên, Hồ Ý Nhi, and Trương Ngọc Bích Thùy for the project “Examining the Impact of the Post-COVID-19 Trade Environment on Vietnam’s Import and Export Activities”, supervised by Dr. Trương Thị Ngọc Thuyên.
 

Third Prize was awarded to Nguyễn Thị Thu Mai and Huỳnh Thiên Trường for the project “Relationship between AI awareness and turnover intention Among hotel employees in Vietnam”, supervised by Lecturer Vũ Nguyễn Trâm Anh.

Third Prize was awarded to Nguyễn Tuyết Hằng, Nguyễn Vũ Thanh Hằng, and Bành Hạnh Nhi for the project “The Impact of Gamification on Green Consumption Intentions on E-Commerce Platforms in Vietnam”, supervised by Dr. Trương Thị Ngọc Thuyên.

Third Prize was awarded to Trần Nhật Hoàng, Nguyễn Thị Thu Na, and Võ Thị Thu Quỳnh for the project “Integrating Smart Tourism Application into Personalized Marketing Campaigns for Travelers in Vietnam: Opportunities and Challenges”, supervised by Lecturer Vũ Nguyễn Trâm Anh and Lecturer Huỳnh Kim Ngân.

Third Prize was awarded to Trịnh Thị Thảo Quyên, Nguyễn Ngọc Khánh, and Trần Thị Mai Phương for the project “The Influence of eWOM Quality on Purchase Intention: The Roles of Mediating and Moderating Variables among Gen Z Consumers in Vietnam”, supervised by Lecturer Lê Nguyễn Khánh Linh.

Consolation Prize was awarded to Phạm Cao Thùy Dương and Lê Thị Hạnh Hiền for the project “The Influence of CSR-Related Employer Branding on Gen Z’s Intention to Apply: The Mediating Role of Person–Organization Value Fit”, supervised by Dr. Lê Thị Nguyên.

Consolation Prize was awarded to Nguyễn Ngọc Như Quỳnh, Lê Quyển Như, and Nguyễn Thị Mai Phương for the project “The Impact of Green Human Resource Management on Job Satisfaction and Green Creativity among Gen Z Employees in Ho Chi Minh City”, supervised by Lecturer Nguyễn Trần Ánh Thơ.

Consolation Prize was awarded to Thái Như Ý, Nguyễn Thị Thiên Ân, and Hoàng Thị Hà Vy for the project “The Impact of FoMO and Peer Pressure on Intention to Apply: The Mediating Role of Social Media Use and the Moderating Roles of Social Interaction Anxiety and Employer Brand Credibility”, supervised by Dr. Nguyễn Chí Đoan Hạnh.

Consolation Prize was awarded to Nguyễn Khánh Ngân, Nguyễn Thị Mỹ Nương, and Phạm Thị Khánh Vy for the project “Green Purchasing Behavior among Generation Z in Vietnam: Influencing Factors and the Moderating Role of Green Advertising”, supervised by Assoc. Prof. Dr. Phạm Thị Minh Lý and Dr. Trần Công Đức.

Consolation Prize was awarded to Nguyễn Mạnh Trường, Phạm Nguyễn Quốc Khánh, and Huỳnh Thanh Như Ý for the project “The Impact of Influencers’ Use of Brand Nicknames on Consumers’ Intention to Use Brand Nicknames”, supervised by Lecturer Trần Thị Vân Trang.

Consolation Prize was awarded to Nguyễn Thị Nguyệt An, Trần Tuấn Anh, and Nguyễn Võ Công Thành for the project “The Relationship between Chatbots’ Anthropomorphic Characteristics and Customer Engagement: Perspectives on Perceived Competence, Friendliness, and Autonomy”, supervised by Lecturer Lê Thị Phương Thanh.

The Faculty of Business Administration congratulates the award-winning student teams and extends its sincere appreciation to the academic supervisors for their guidance and support throughout the research process. These achievements recognize the students’ research efforts and encourage them to continue developing their ideas and applying disciplinary knowledge to the investigation of practical issues.

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