TDTU Faculty of Business Administration hosts Agri - Global workshop on brand building and negotiation
On October 10, 2026, at Hall A0403 of Ton Duc Thang University (TDTU), the Faculty of Business Administration, with support from the BAC - IB Club, held the workshop “Agri - Global: From Local Value to Global Brand – The Journey of Entrepreneurship, Brand Building, and Negotiation Skills.” The event connected students with business experience and helped bridge academic learning and professional practice.
In an increasingly competitive and interconnected market, taking a product from a local market to international customers requires more than product quality. Businesses must also address brand positioning, market development, supply-chain management, and negotiation. The workshop explored practical challenges in entrepreneurship, brand building, and commercial negotiations through the theme “Agri - Global.”
Faculty representatives present commemorative gifts to the speakers.
The workshop featured insights from two speakers with experience in business leadership and market development:
- Mr. Tran Truong Tan Tai – Executive Deputy General Director of Vinaseed Group (NSC), General Director of SSC Joint Stock Company, and Member of the Board of Directors of Vietnam Rice Company Limited (Vinarice).
- Mr. Nguyen Ngoc Son – Sales Director of Tan Nhien Company Limited and Founder & CEO of Vi Xanh TN Joint Stock Company.
Drawing on their professional experience, the speakers discussed how ideas can be developed into business value, how brands are built and positioned, and what businesses need to address when entering new markets. Their perspectives on bringing agricultural products from local markets to international customers offered students practical insights into international business and supply-chain management.
The speakers share practical experience in entrepreneurship and brand development.
The session on “Confidence at the Negotiating Table” introduced students to practical approaches to commercial negotiations, problem-solving, and building business relationships. The discussion highlighted the importance of analytical thinking, communication, and flexibility in negotiation, particularly as businesses expand across global markets.
Students ask questions and engage directly with the speakers on business and commercial negotiations.
The Q&A session featured lively student questions about entrepreneurship, brand building, business strategy, and commercial negotiations. The exchanges enabled students to broaden their perspectives, connect academic knowledge with real-world practice, and identify skills needed to navigate today’s business environment.
Faculty members, guest speakers, and students pose for a commemorative photo.
The Agri - Global workshop strengthened the connection between business education and professional practice while broadening students’ understanding of entrepreneurship, brand development, and international market expansion. The activity reflects the Faculty’s commitment to engaging with businesses and providing learning experiences that help students develop their business mindset and prepare for a global environment.
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