An Exponential Decay Model: Does the outcome of a football match influence the number of viewers watching the advertisements?

Authors

Minh Tuan Phung, Thi Minh Ly Pham

Abstract

At the beginning of the nineteenth century, a people's game that has been around ever since medieval times started becoming more and more popular in England: soccer. The commercialism of football is the new buzzword. The leagues and teams are bringing in millions of dollars from television contracts. The uncertainty of outcome is one of the reasons why people attend football matches and/or watch live televised matches, which are modeled and contrasted. After the end of the football matches, some factors do not influence the number of viewers. including previous home attendance, previous away attendance, home points per game, away points per game, probability home win, probability of home win squared, derby, Public TV weekday, Public TV weekend, Subscription TV weekday, Subscription TV weekend. Negative effects, including anger, fear, sadness, and shame, would result if the fan's team produced a disadvantageous outcome.

Source title

Contemporary Sport Marketing, Global perspectives, 1st Edition, chapter 6. 

Public Year
2017