Lecturer
Email: phamthaingoc@tdtu.edu.vn
Office: B101
- Overview
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Full name Pham Thai Ngoc Department Marketing Type of contract Full-time Email phamthaingoc@tdtu.edu.vn e-portfolio -
- Education and experience
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Degree Bachelor - Business administration, International University (VNU), 2015
Master - Business administration, International University (VNU), 2017
Ph.D. candidate - Business administration, International University (VNU), 2019-Present
Academic experience Ton Duc Thang University, Lecturer, 2017-Present Industrial experience Công ty Rohto-Mentholatum (Vietnam), Marketing executive, 2014-2016
Công ty KPMG, Marketing Senior, 2016-2017
- Expertise
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Service Quality
Consumer Behaviors
Green Marketing
- Publication
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Research article:
- Pham, H. H., Pham, N. T., & Nguyen, D. V. (2016, July). THE INFLUENCE OF PRODUCT-COUNTRY IMAGE ON THE PERCEIVED QUALITY: AN EMPIRICAL STUDY FROM VIETNAMESE CONSUMERS. In 2016 Global Marketing Conference at Hong Kong (pp. 22-34).
- Nguyen, N. T., & Pham, T. N. (2021). Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers. Cogent Business & Management, 8(1), 1884345.
Book and others - Thesis supervision
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Bachelor - Tran The Phong, Factors influence flow-experience on personalized advertising on smartphone: An empirical study on Generation Z in HCMC, 04/2019-08/2019;
- Tran Thi Dieu An, Factors influence consumer’s attitude toward advertising on Facebook, 08/2020 – 11/2020
- Nguyen Minh Phuc, The influence of video advertising on consumers purchase intention on social media, 08/2020 – 11/2020
- Cooperation and funding
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Foundation for Science and Technology development Rewards and achievement Enterprise cooperation - Courses
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704024/701022 Principles of Marketing 704005 Service Marketing