Full name

Ho Hoang Dieu

Degree

Master of Business Administration (Ho Chi Minh City University of Technology, VNU-HCM, 2014)

Position

Deputy Head of the Marketing Department

Professional title

Full-time Lecturer

Research areas and interests

Marketing, ESG, Business strategy

Key courses taught

Integrated Marketing Communications

Marketing Channels

Sales Management

Principles of Marketing

Advertising and Promotion Management

Notable achievements and activities

Practical experience in marketing and training: Trainer, Thinking School (Apr–Jul 2019); PR Marketing Manager, Huy Hoang Culture JSC (2017–2019); Sale Marketing, Nova Land Investment Group JSC (2015–2017); Marketing Manager, Hoa Huong Duong Co., Ltd (2008–2015); Owner and Director, Doctor Zai Fashion (2009–2014).

Certificates: Pedagogical Training for college and university lecturers (University of Social Sciences and Humanities, VNU-HCM); Internal Assessment Expert (UCI Institute of Business Administration Research); Art of Hosting (HCMC Youth Cultural House); Sales Skills (Nova Land Group). Eight years of experience as a professional event MC.

Bachelor of Industrial Management (Ho Chi Minh City University of Technology, VNU-HCM, 2007).

SCIENTIFIC PUBLICATIONS

Journal articles (2):

1. Lu W-M, Kweh QL & Ho DH (2026). When does ESG drive efficiency? The roles of individualism and business strategy in the telecom sector. Journal of Cleaner Production. DOI: 10.1016/j.jclepro.2026.147597

2. Ho DH & Pham TN (2015). Firm operant resources, employee's customer-oriented behavior and customer participation to co-create value in short-course training service. Ho Chi Minh City Open University Journal of Science – Social Sciences (ISSN 1859-3453).

Conference papers (4):

1. Ho DH & Lu W-M (2026). How Multinational Firms Convert ESG Engagement into Efficiency: The Trade-off between Cost Leadership and Differentiation under Strategic Orientation and Cultural Context. International Conference on Business, Economics and Management (26 May 2026).

2. Lu W-M, Kweh QL & Ho DH (2025). The Synergy of ESG, Strategy, and Culture: Unlocking Efficiency in Global Telecom Firms. International Conference on Business, Economics, and Management (31 May 2025).

3. Mach H-M, Tran A-LN, Le H-MT, Le T-MP, Ho DH & Nguyen TT (2022). Applying The Privacy Calculus Theory in Studying Social Networking Site Use. International Conference on Finance and Economics.

4. Dang TPT, Vo MT, Nguyen VH, Nguyen TMN & Ho DH (2020). The Motivations Behind Using Online Shopping Cart on Shopee. International Conference on Finance and Economics.

ORCID: https://orcid.org/0009-0007-7285-9155