Mr. Ho Hoang Dieu, MBA.

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Lecturer

Email: hohoangdieu@tdtu.edu.vn

Office: B101

 

 

Overview
Full name Ho Hoang Dieu
Department Department of Marketing
Type of contract Full time
Email hohoangdieu@tdtu.edu.vn
e-portfolio

Google site 

Google scholar profile

ORCID

Researcher-ID

Scopus-ID

    Education and experience
    Degree

    Master degree: Business Administration, Ho Chi Minh City University of Technology, 2007

    Bachelor degree: School of industrial management, Ho Chi Minh City University of Technology, 2014

    Academic experience Ton Duc Thang University, Lecturer, 9/2019-Present
    Industrial experience

    Thinking School - Trainer, 2019

    Huy Hoang Cultural JSC - PR Marketing Manager, 2017-2019

    NoVa Land Investment Group Corporation - Sales Marketing Executive, 2015-2017

    Sunflower Manufacturing Trading Co., Ltd - Marketing Manager, 2008-2014

    Expertise

    Marketing communication

    Publication

    Research article:

    The motivations behind using online shopping cart on Shopee, ICFE 2020

    The effects of firm operant resources to employee and customer participation behaviors – a service dominant-logic approach, 2015

    Book and others
    Thesis supervision
    Bachelor

    Nguyen Minh Phuc, The analysis of the impact of video advertisements through social media platforms on consumer’s purchase decision, 12/2019 - 4/2020

    Tran Thi Dieu An, The analysis of consumer’s attitude toward Facebook advertisement in Ho Chi Minh City, 12/2019 - 4/2020

    Cooperation and funding
    Foundation for Science and Technology development
    Rewards and achievement
    Enterprise cooperation
    Courses

    Integrated Marketing communication

    Sales Management

    Marketing Channels

     

    Faculty of Business
    Administration, Ton Duc Thang
    University
    19 Nguyen Huu Tho, Tan Phong Ward, District 7, Ho Chi Minh City
    Hotline : + 84 28 37755067 
    Email:fba@tdtu.edu.vn.