Mr. Ho Hoang Dieu, MBA.

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Lecturer

Email: hohoangdieu@tdtu.edu.vn

Office: B101

 

 

Overview
Full name Ho Hoang Dieu
Department Department of Marketing
Type of contract Full time
Email hohoangdieu@tdtu.edu.vn
e-portfolio

Google site 

Google scholar profile

ORCID

Researcher-ID

Scopus-ID

Education and experience
Degree

Master degree: Business Administration, Ho Chi Minh City University of Technology, 2007

Bachelor degree: School of industrial management, Ho Chi Minh City University of Technology, 2014

Academic experience Ton Duc Thang University, Lecturer, 9/2019-Present
Industrial experience

Thinking School - Trainer, 2019

Huy Hoang Cultural JSC - PR Marketing Manager, 2017-2019

NoVa Land Investment Group Corporation - Sales Marketing Executive, 2015-2017

Sunflower Manufacturing Trading Co., Ltd - Marketing Manager, 2008-2014

Expertise

Marketing communication

Publication

Research article:

The motivations behind using online shopping cart on Shopee, ICFE 2020

The effects of firm operant resources to employee and customer participation behaviors – a service dominant-logic approach, 2015

Book and others
Thesis supervision
Bachelor

Nguyen Minh Phuc, The analysis of the impact of video advertisements through social media platforms on consumer’s purchase decision, 12/2019 - 4/2020

Tran Thi Dieu An, The analysis of consumer’s attitude toward Facebook advertisement in Ho Chi Minh City, 12/2019 - 4/2020

Cooperation and funding
Foundation for Science and Technology development
Rewards and achievement
Enterprise cooperation
Courses

Integrated Marketing communication

Sales Management

Marketing Channels

 

FACULTY OF BUSINESS ADMINISTRATION
Room B003, Ton Duc Thang University, 19 Nguyen Huu Tho, Tan Hung Ward, Ho Chi Minh City
Hotline : +84 28 37755067 
Email:fba@tdtu.edu.vn