Mr. Ho Hoang Dieu, MBA.

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Email: hohoangdieu@tdtu.edu.vn

Office: B101

 

 

Overview
Full name Ho Hoang Dieu
Department Department of Marketing
Type of contract Full time
Email hohoangdieu@tdtu.edu.vn
e-portfolio

Google site 

Google scholar profile

ORCID

Researcher-ID

Scopus-ID

    Education and experience
    Degree

    Master degree: Business Administration, Ho Chi Minh City University of Technology, 2007

    Bachelor degree: School of industrial management, Ho Chi Minh City University of Technology, 2014

    Academic experience Ton Duc Thang University, Lecturer, 9/2019-Present
    Industrial experience

    Thinking School - Trainer, 2019

    Huy Hoang Cultural JSC - PR Marketing Manager, 2017-2019

    NoVa Land Investment Group Corporation - Sales Marketing Executive, 2015-2017

    Sunflower Manufacturing Trading Co., Ltd - Marketing Manager, 2008-2014

    Expertise

    Marketing communication

    Publication

    Research article:

    The motivations behind using online shopping cart on Shopee, ICFE 2020

    The effects of firm operant resources to employee and customer participation behaviors – a service dominant-logic approach, 2015

    Book and others
    Thesis supervision
    Bachelor

    Nguyen Minh Phuc, The analysis of the impact of video advertisements through social media platforms on consumer’s purchase decision, 12/2019 - 4/2020

    Tran Thi Dieu An, The analysis of consumer’s attitude toward Facebook advertisement in Ho Chi Minh City, 12/2019 - 4/2020

    Cooperation and funding
    Foundation for Science and Technology development
    Rewards and achievement
    Enterprise cooperation
    Courses

    Integrated Marketing communication

    Sales Management

    Marketing Channels