Full name

Le Thi Phuong Thanh

Degree

Master of Business Administration (Southern Taiwan University of Science and Technology, Taiwan, 2019)

Professional title

Lecturer

Department

International Business Department

Research areas and interests

Super app usage behavior; healthcare technology acceptance

Key courses taught

Marketing Strategy, Marketing Research, Marketing Research Practice, Careers in Marketing

Notable achievements and activities

Practical experience in marketing and product development at Vedan Vietnam.

SCIENTIFIC PUBLICATIONS

Conference papers (2):

1. (2023). Using an integrated model to determine the factor impact of using super apps behaviors in Taiwan, Vietnam and Indonesia in the COVID-19 pandemic context. 12th International Conference on Software and Computing Technologies.

2. (2023). Investigating customer adoption and usage factors of Dcare (SMS healthcare system) through the lens of HBM, TAM theories, and eye tracking. International Conference on Medical Design.