Full name

Bui Thi Lan Huong

Degree

PhD in Economics (Aix-Marseille II University, France, 2002)

Professional title

Lecturer

Department

Marketing Department

Research areas and interests

Retail modernization and consumer behavior; destination branding and tourism; corporate social responsibility; entrepreneurship

Key courses taught

International Marketing, Marketing Management, Consumer Behavior, Global Branding, Advertising and Promotion

Notable achievements and activities

Fulbright Scholar at Johns Hopkins University SAIS (2004–2005) and Fulbright Scholar-in-Residence (2009–2010); former MBA Program Director (2002–2005) and Academic Director of the Doctoral Program (2010–2017) at CFVG; taught in joint programs with Universite Paris 1, Paris Dauphine and ESCP Europe, and at the University of Guam (USA); over 30 presentations at international conferences.

SCIENTIFIC PUBLICATIONS

Journal articles (13):

1. Bui, T. L. H. (2019). Fast fashion store image, customer satisfaction and loyalty on the young Vietnamese consumer perspective. International Journal of Systems and Service-Oriented Engineering, 9(4), 1–19.

2. Bui, T. L. H. (2011). Entrepreneurial intention among Vietnamese business students: Identifying key factors influencing their intention of new venture formation. International Vision, 15, 19–41.

3. Bui, T. L. H. (2011). Congruency between the projected and perceived tourism destination image of Vietnam. Journal of International Business Research, 2(10), 1–13.

4. Bui, T. L. H., & Ngo, V. B. (2011). Branding Dalat wine: The case of LADOFOODS. International Vision – Management Case Studies in Vietnam, 14, 91–104.

5. Bui, T. L. H., & Perez, G. (2010). Destination branding: The comparative case study of Guam and Viet Nam. Journal of International Business Research, 9, 95–111.

6. Bui, T. L. H., & Perez, K. (2010). Entrepreneurship: Spirit inherited. International Journal of Entrepreneurship, 14 (Special Issue), 5–9.

7. Bui, T. L. H., & Perez, K. (2010). Closing doors and opening windows, opportunities for entrepreneurship in an emerging Asian country for a seasoned woman professional. International Journal of Entrepreneurship, 14 (Special Issue), 45–49.

8. Bui, T. L. H. (2010). The Vietnamese consumer perception on corporate social responsibility. Journal of International Business Research, 19 (Special Issue 2), 75–87.

9. Bui, T. L. H. (2008). Regional integration and economic growth in the long run: A comparative case study of Vietnam and Mexico in the Asia-Pacific region. Journal of International Business Research, 7 (Special Issue 3).

10. Bui, T. L. H. (2008). The perspective on corporate social responsibility in emerging countries: The case of Vietnam. International Vision, 12, 57–74.

11. Bui, T. L. H. (2007). From traditional to modern market: The dynamics of Vietnamese consumer behavior and its implications on the development strategy of modern retailers. International Vision, 11, 49–67.

12. Bui, T. L. H., Doan, H. M., Vu, T. D., & Schlosser, A. M. (2003). Impact of the foreign big distribution on the local market. Ouverture économique, 8.

13. Bui, T. L. H., & Bassino, J. P. (2000). Estimates of Indochina’s and Vietnam’s international trade (1890–1946). Quantitative Economic History of Vietnam, Hitotsubashi University, 293–324.