In the digital era, AI has emerged as a powerful ally, yet it simultaneously poses a significant challenge for creative professionals. To address concerns regarding the position of human personnel amidst this technological wave, on March 26, 2026, the Faculty of Business Administration (FBA) at Ton Duc Thang University, in collaboration with the BAC Marketing Club, successfully hosted the seminar: "Is AI killing marketing jobs? Or just lazy marketers?"

The event was honored to welcome Mr. Luke Phan – Branding & Marketing Manager at Global Sourcing Solutions JSC. The seminar attracted a large turnout of lecturers, esteemed guests, FBA students, and youths with a keen interest in Digital Marketing.

During the sharing session, speaker Phan Le Tay Ho (Mr. Luke Phan) delivered practical insights into the transformation of the labor market in the digital age. Throughout the program, key takeaways were clearly outlined. He affirmed that AI is merely a tool for process optimization and can never replace strategic thinking and human empathy. However, this technological wave does set a higher bar, requiring marketers to innovate their mindset, master technology, and hone their adaptability skills for sustainable career growth. Building on this, the speaker guided the attendees through a practical learning roadmap, equipping students with the confidence to step into the modern business environment.

Going beyond dry academic theories, the seminar acted as a lasting bridge connecting the University with industry-leading experts in business and technology. The Q&A session was incredibly dynamic, with students constantly raising questions about how to leverage AI to build a personal competitive advantage for the future.

The event concluded successfully, helping students properly realize the importance of continuously updating their knowledge while giving them an extra boost of motivation to confidently conquer the modern Marketing industry.

Some highlights from the program:

Delegates, the speaker, lecturers, and FBA students taking a commemorative photo to mark a successful seminar.

A panoramic view of Hall A0403 with an attentive atmosphere as the audience listens to practical, real-world insights from speaker Phan Le Tay Ho.

Speaker Phan Le Tay Ho answering questions about the labor market's shift under the impact of AI.

An exciting discussion session featuring diverse perspectives from students directed at the guest expert.

#seminarAImarketing #marketing_fba #fba_tdtu