FBA TDTU Faculty Members Update Marketing Research Trends in the AI Era with Prof. Son K. Lam
On the morning of June 18, 2026, the Faculty of Business Administration (FBA) - Ton Duc Thang University successfully organized the seminar "Marketing Trends in the AI Era". The event aimed to enhance research capacity, academic skills, and promote international publication for the faculty, contributing to the expansion of global academic cooperation.
The seminar was honored to welcome Prof. Son K. Lam - Professor, Emily H. and Charles M. Tanner, Jr. Chair in Sales Management at the University of Georgia (USA). The event was held solemnly with the attendance of the FBA Management Board, along with numerous lecturers and staff. As a leading scholar, Prof. Son K. Lam's presence opened up an exciting academic exchange space, connecting top-tier knowledge between the international expert and the Faculty's personnel.
Prof. Son K. Lam shares insights on finding research directions and publishing in top-tier journals like the Journal of Marketing.
During the session, Prof. Son K. Lam provided in-depth perspectives on the topic "Marketing Research Trends in the AI Era". The highlight of the program was the detailed guidance on how to find novel and breakthrough research directions in the age of artificial intelligence. Furthermore, the Professor shared practical experiences and core strategies to successfully submit papers to the world's top scientific journals, specifically the Journal of Marketing. This activity significantly improves the knowledge and skills regarding research methods, innovating the academic mindset of the faculty members.
FBA lecturers and staff actively discuss and interact directly with the speaker.
The seminar concluded successfully, reaffirming the FBA's commitment to expanding academic cooperation and promoting scientific research activities. Continuously updating advanced research methods from international experts not only increases Academic Impact but also deeply integrates the TDTU brand into the global educational map.
FBA Management Board, lecturers, and Prof. Son K. Lam take a memorable group photo at the end of the program.
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