First 2-year study program at Nha Trang Campus

Students enrol in this program will study the first 2 years (Year 1 & Year 2) at TDTU Nha Trang Campus; Last 2 years (Year 3 & Year 4) at Tan Phong Campus in Ho Chi Minh City.

Marketing Major_Major Code: N7340115

Standard Program (taught and learnt in Vietnamese)

1. Introduction

Bachelor of Marketing program provides the basic knowledge of Marketing and required professional skills to apply flexibly and creatively to an online and offline Marketing activity in organizations and businesses. Students will gain hands-on experience through corporate internships, projects,specialized seminars and professional practices at the University through clubs and PR activities organized by the University.

Graduating from Marketing – Standard program, students will gain the following knowledge and skills:

• Apply principles of management and marketing into the total business operation management and marketing activities in particular;
• Possess a system of fundamental and contemporary marketing knowledge including: market research, building and developing customer relationships, product distribution planning, product distribution organization, product pricing, brand promotion, event organization, online and offline marketing, satisfy desire of consumers and social media;…
• Apply in-depth knowledge of marketing into market research, analyzing consumer behaviour and developing business marketing plans; 
• Understand and apply basic accounting principles, methods and regulations for cost analysis, product pricing and decision making in a number of production and business situations;
• Comprehend methods of researching, collecting, processing and analyzing data, explaining research issues and proposing solutions related to research topics.
  
  2. Career Prospects:

  Specialists at companies in the field of:

• Online and offline marketing;
• Market research specialist;
• Specialists in customer care and public relations;
• Brand development and management specialist;
• Teaching, researching on Marketing Management, Marketing.

Business Administration – Major in Hospitality Management_ Major code: N7340101N

Standard Program (taught and learnt in Vietnamese)

1. Introduction

The standard program, which meets international standards, helps students to be confident and highly adaptable in today's dynamic and integrated working environment. Students are given opportunities to practice in modern, well-equipped restaurant and hotel simulation rooms at the University and at big hotel, restaurants in popular tourist cities. Students are equipped with knowledge, in parallel with basic and intensive competencies in practice, methods of handling situations and decision making, management techniques, professional skills in business in particular and in the economy in general.

Graduating from Business Administration (majoring in Hospitality Management), students will gain the following knowledge and skills:

Informatics skills: International MOS computer certification (750 points); Proficiently utilizing applied informatics at work.

Foreign language skills: IELTS 5.0 (other equivalent international English certificates).

Soft skills: Communication skill; Effective learning methods; Teamwork skill; Writing and presentation skills; Time management skills; Negotiation skills in international business.

Professional knowledge and professional skills:

Understand the trend, development and customers’ needs of hospitality industry in Vietnam and worldwide;

• Have a solid knowledge and proficient implementation of customer service processes;
• Build work process for each department;
• Acquire knowledge of marketing activities, revenue management, human resource management in restaurants, hotels and other accommodation businesses;
• Acquire knowledge and proficiency in using specialized equipment and softwares used in Hospitality industry, for example Opera (PMS), Micros (POS);
• Plan and establish business plan for hotel, restaurant, amusement and entertainment businesses;
• Manage and operate daily activities of hotels, restaurants, amusement and entertainment businesses;
• Apply analytics and evaluation skills in the business environment of hotels, restaurants, amusement and entertainment;
• Analyze and predict the trends and requirements of different customer groups;
• Able to identify problems, define issues and solve problems in the economic sector in general and Hospitality industry in particular;
  
  2. Career Prospects:

Graduating from Business Administration (major in Hospitality Management), students have the opportunity to be recruited for the following positions : middle manager (team leader or higher), members of multinational organizations, business enterprises in Restaurant - Hotel, Resort, Amusement and Entertainment area; Specialist in marketing, sales, event organization, PR in hotel groups, restaurant chains, amusement parks,..,establish their own business brand.