Our Bachelor of Business Administration in Marketing (high-quality program) is based on the programs offered by two leading universities, the University of Southampton and the National University of Singapore (NUS). The program will provide students with basic and advanced knowledge in the areas of Marketing. 

One of the highlights of the four-year training program is that students will receive SCPS certificate (SMEI Certified Professional Salesperson) and SCPM (SMEI Certified Professional Marketing person). SMEI is the Association of International Sales & Marketing Directors, bringing together over 10,000 sales, sales and marketing managers, consultants, and practitioners of ethical and ongoing professional ethics. The abbreviation of these certificates are globally recognized which can be placed on a business card as a message of professionalism and competence in sales and marketing management.


Our business administration faculty provides students as follow:

• International qualification examination;

• International development short courses;

• 50% of major subjects will be taught in English;

• Participating in seminars and workshops;

• Language and soft skills training;

• Small class size benefits;

• Study with professors who have intense experiences in their teaching and research; senior management lecturers in their fields from leading domestic and foreign enterprises in Vietnam. In particular, vocational trainers are recognized as qualified trainers of SMEI; 

• Participating in professional activities through specialized contests, seminars, and workshops.


Major: Business Administration - Marketing

Course code: F7340101M

Program type: High-quality

Duration: 4 years

Mode: Full-time

Our program is structured to allow students to supplement specialized studies in marketing in 8 semesters to suit their career or personal development goals.

The program consists of 143 credits as follow

In addition, some vocational certificates have been designed into the curriculum, students should learn and take exams for the SCPS & SCPM certificates which are extremely valuable to get a job in the future. 

National Defense program is uniquely designed for our students which not only experience life in the Army but also help them boost the self-confidence. 


To be considered for graduation, students must accumulate and meet the requirements in accordance with the standards and skills specified in the training program include: 

Certified SCPS and SCPM;

Computer skills: International MOS Certificate (750 points); Proficient in applied computing in the workplace;

Foreign language skills: IELTS 5.5 or TOEFL iBT 50 (other international equivalent certificates);

Soft skills: Interpersonal and communication skills; Creativity; Teamwork; Commercial awareness; 


Our Bachelor of Business Administration (Marketing) graduates possess a global outlook that increases career prospects both in Vietnam and overseas. This training prepares you to pursue some of today’s most fascinating business opportunities.

Here are some jobs you might find:

• Marketing specialists in multinational corporations, large national companies all over the world;

• Market research specialists, customer analysis specialists at leading market research companies in Vietnam and other countries in the world;

• Sale management at consumer goods companies, retail companies, foreign companies and large enterprises in Vietnam and other countries around the world; 

• Brand specialists, brand managers, managers, event organizers in Vietnam and other countries around the world; 

• Digital marketing specialists, global digital marketing programs.

Faculty of Business
Administration, Ton Duc Thang
19 Nguyen Huu Tho, Tan Phong Ward, District 7, Ho Chi Minh City
Hotline : + 84 28 37755067