On November 27, 2025, the Faculty of Business Administration (FBA) at Ton Duc Thang University, in collaboration with industry partners and supporting organizations, successfully hosted an academic seminar titled “Brand Marketing: Conquering Customer Loyalty and Building Sustainable Relationships”.
The seminar attracted a large number of participating students and provided a practical roadmap for developing meaningful connections between brands and today’s consumers. Through in-depth discussions, attendees gained clearer insights into the importance of understanding brand building and brand marketing, the distinctions between B2B and B2C strategies, as well as concrete steps to initiate and strengthen brand promotion.
The program featured a special guest speaker:
- Benjamin Poirrier - Chief Executive Officer of Digital Marketing at Prodima Digital Marketing Agency.
Throughout the session, Mr. Poirrier shared practical and highly applicable insights, emphasizing the key message: “Businesses need both Branding and Marketing.” According to him, the success of a brand is shaped not only by creative ideas but also by the strategic decisions to innovate, invest, and execute consistently in both domains. Whether preparing brand identity elements (such as logo design, typography, or color palette) or implementing marketing activities (SEM, SEO, Social Media), every decision requires persistence, adaptability, and continuous learning. These factors enable a brand to go beyond visual identity, ultimately fostering loyalty, trust, and strong market recognition.
The seminar concluded in an engaging and interactive atmosphere, where students had the opportunity to ask questions, exchange perspectives, and receive valuable advice for their future professional journeys.
