On 8th November, 2017; Faculty of Business Administration, Ton Duc Thang university organized the field trip to Heineken’s modern brewery factory at Dis. 12, Ho Chi Minh city for students of principles of Marketing class to understand the production process as well as marketing activities of VBL (Vietnam Brewery Limited Company) in the market.
During the trip, the students discovered the stages of beer production process, from raw material inspection, brewing to fermentation, bottling and quality control before launching products in the market. The secrets that make up the quality of Heineken are also shared by the tourguide of company.
When visiting the factory, you can see the green grass, on the path of the production line, on the courtyard, and the green bamboo. You can feel a harmony between nature and industry.
At the end of the field trip to Heineken brewery in Vietnam, the students have been answered all the questions about beer as houblon flowers have created the typical taste of beer as well as the company's product line and marketing activities to promote the brand image of Heineken in the market. The most important that the students have accumulated for themselves the knowledge associated with experiences.
Some photo of the trip:
