Ms. Nguyen Thi Hong, MBA.

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Lecturer of Marketing division

Email nguyenthihong@tdtu.edu.vn
Office B101

 

 

 

Overview
Full name Nguyễn Thị Hồng
Division Marketing
Type of contract Full-time
Email nguyenthihong@tdtu.edu.vn
e-portfolio

Google site 

Google scholar profile

ORCID

Researcher-ID

Scopus-ID

Education and experience
Degree Master - Global Business, Chinese Culture University, 2016
Academic experience Ton Duc Thang University, Lecturer, 2016-present
Industrial experience ATZ Life corporation, Sale officer, 2013-2014
Expertise

Service Quality

Consumer Behaviors

Green Marketing

Publication

Research article

  1. Duc Nha Le, Hong Thi Nguyen, Phuc Hoang Truong (June, 2020). Port logistics service quality and customer satisfaction: Empirical evidence from Vietnam, Volume 36, Issue 2, June 2020, Pages 89-103.
  2. Hong Thi Nguyen (2018). E-commerce adoption in developing countries: an empirical evidence from Vietnam, The 5th International Conference on Finance and Economics, ICFE 2018, Vietnam.
  3. Hong Thi Nguyen (2017). The Influence of Attitude, Control On Availability, Subjective Norm and Green Trust On Young Vietnamese Consumers’ Organic Cosmetic Purchase Intention, The 4th International Conference on Finance and Economics, ICFE 2017, Vietnam.
  4. Hong Thi Nguyen (2017). Factors affecting the quality of general information websites for young generation, case in Vietnam, International conference: Finance and performance of firms in science, education and practice; 2017; Tomas Bata University in Zlin, Czech Republic. Hong Thi Nguyen (2016).
  5. Factors affecting the success of information sites for young generation, case in Vietnam, The 12th international conference on knowledge - based economy and global management - Southern Taiwan University of Science and technology, Taiwan.
  6. Hong Thi Nguyen (2016). The effects of work group characteristics on working effectiveness in the construction industry, The 3rd International Conference on Finance and Economics, ICFE 2016, Vietnam.
  7. Hong Thi Nguyen (2015). The influence of attitude toward ecological Fashion, green trust, perceived behavioural and self enhancement on young Vietnamese consumers' ecological purchase intention, The 2nd International Conference on Finance and Economics, ICFE 2015, Vietnam.
  8. Hong Nguyen, Ly Pham (November, 2015). The influence of tourism motivation to foreign tourist's intention to engage in Vietnam eco-tourism, 3rd World Tourism Conference 17th International Joint World Cultural Tourism Conference.
Book and others
Thesis supervision
Bachelor
  1. Trần Thị Thanh Thao, Tác động của Marketing trên mạng xã hội đến ý định mua sắm trực tuyến của thế hệ Z tại Việt Nam, 01/2021 – 03/2021.
  2. Đoàn Thị Diễm My, Thái độ và ý định mua sắm của người tiêu dùng trẻ đối với sản phẩm có bao bì thân thiện với môi trường tại Tp. HCM, 11/2019 – 03/2020.
Cooperation and funding
Foundation for Science and Technology development
Rewards and achievement
Enterprise cooperation
Courses
704024/701022 Principles of Marketing
704005 Service Marketing
Faculty of Business
Administration, Ton Duc Thang
University
19 Nguyen Huu Tho, Tan Phong Ward, District 7, Ho Chi Minh City
Hotline : + 84 28 37755067 
Email:fba@tdtu.edu.vn.