Lecturer of Marketing division
nguyenthihong@tdtu.edu.vn | |
Office | B101 |
- Overview
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Full name Nguyễn Thị Hồng Division Marketing Type of contract Full-time Email nguyenthihong@tdtu.edu.vn e-portfolio - Education and experience
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Degree Master - Global Business, Chinese Culture University, 2016 Academic experience Ton Duc Thang University, Lecturer, 2016-present Industrial experience ATZ Life corporation, Sale officer, 2013-2014 - Expertise
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Service Quality
Consumer Behaviors
Green Marketing
- Publication
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Research article
- Duc Nha Le, Hong Thi Nguyen, Phuc Hoang Truong (June, 2020). Port logistics service quality and customer satisfaction: Empirical evidence from Vietnam, Volume 36, Issue 2, June 2020, Pages 89-103.
- Hong Thi Nguyen (2018). E-commerce adoption in developing countries: an empirical evidence from Vietnam, The 5th International Conference on Finance and Economics, ICFE 2018, Vietnam.
- Hong Thi Nguyen (2017). The Influence of Attitude, Control On Availability, Subjective Norm and Green Trust On Young Vietnamese Consumers’ Organic Cosmetic Purchase Intention, The 4th International Conference on Finance and Economics, ICFE 2017, Vietnam.
- Hong Thi Nguyen (2017). Factors affecting the quality of general information websites for young generation, case in Vietnam, International conference: Finance and performance of firms in science, education and practice; 2017; Tomas Bata University in Zlin, Czech Republic. Hong Thi Nguyen (2016).
- Factors affecting the success of information sites for young generation, case in Vietnam, The 12th international conference on knowledge - based economy and global management - Southern Taiwan University of Science and technology, Taiwan.
- Hong Thi Nguyen (2016). The effects of work group characteristics on working effectiveness in the construction industry, The 3rd International Conference on Finance and Economics, ICFE 2016, Vietnam.
- Hong Thi Nguyen (2015). The influence of attitude toward ecological Fashion, green trust, perceived behavioural and self enhancement on young Vietnamese consumers' ecological purchase intention, The 2nd International Conference on Finance and Economics, ICFE 2015, Vietnam.
- Hong Nguyen, Ly Pham (November, 2015). The influence of tourism motivation to foreign tourist's intention to engage in Vietnam eco-tourism, 3rd World Tourism Conference 17th International Joint World Cultural Tourism Conference.
Book and others - Thesis supervision
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Bachelor - Trần Thị Thanh Thao, Tác động của Marketing trên mạng xã hội đến ý định mua sắm trực tuyến của thế hệ Z tại Việt Nam, 01/2021 – 03/2021.
- Đoàn Thị Diễm My, Thái độ và ý định mua sắm của người tiêu dùng trẻ đối với sản phẩm có bao bì thân thiện với môi trường tại Tp. HCM, 11/2019 – 03/2020.
- Cooperation and funding
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Foundation for Science and Technology development Rewards and achievement Enterprise cooperation - Courses
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704024/701022 Principles of Marketing 704005 Service Marketing