fba

Marketing

1. COURSE OVERVIEWS

Our Bachelor of Business Administration (Marketing) offers background knowledge in marketing and specialist skills such as market research, customer relationship management, product distribution, product pricing, brand promotion, event organization and so on to create flexibility and creativity for specific marketing activities at the organization. Our innovative program is highly interactive with businesses which helps our students to accumulate hands-on experience through internships, workshops, and seminars. 

2. PROGRAM STRUCTURES

Program: Business Administration - Marketing

Course code: F7340101M

Program type: Standard

Duration: 4 years

Mode: Full-time

No 

Courses

Credits

Course Details

1

General Education: 38 credits

1.1

Political subjects

12

The Basic Principles of Marxism – Leninism, Ho Chi Minh Ideology, Revolutionary Way of Communist Party of Vietnam, Introduction to Legislation

1.2

English

15

ENGLISH 1, ENGLISH 2, ENGLISH 3

Notes:

Students who do not meet the English Language requirements must take additional English language proficiency: Pre-Intermediate English 1, 2, 3

Students must meet the required English language standards

1.3

Fundamentals of Informatics

4

Fundamentals of Informatics 1, Fundamentals of Informatics 2, Fundamentals of Informatics 3

1.4

Natural Science

3

Econometrics

1.5

Essential Support Skills

4

Learning methods in university; Teamwork Skills 

1.6

Physical Education

 

Swimming (Compulsory) and four elective courses in 15 Physical Education subjects.

1.7

Military Education

 

03 modules of National Defense Education

2

Professional Education: 93 credits

2.1

Foundation Knowledge 

29

Research Methods in Business; Microeconomics; Macroeconomics; Statistics for Business and Economics; Principles of Accounting; Company Law; Principles of Marketing; Introduction to Management; Financial Management

2.2

Major knowledge 

64

 

 

Compulsory subjects

51

Customer behavior; Marketing Service; Professional Practice 1, Professional Practice 2, Contract Law; Office administration; Financial management; Human Resource Management; Professional Practice 3; Marketing strategy; Negotiating Negotiation in Business; Business ethics in the global environment; Marketing Research; Marketing Management; Global Marketing; Sales Administration; Brand management; Integrated Marketing Communications

Elective courses 

3

Digital marketing; Retail Management

Graduation Internship 

2

Students are required to spend 2 to 4 months as an employee at our partner’s company for their internship period.

Students are required to take an examination in their professional skills testing.

Graduation Thesis

8

Students can choose either the thesis or substitute courses in their final semester.

   3. LEARNING OUTCOMES:

Our Bachelor of Business Administration (Marketing) graduates possess the following knowledge and skills: 

Computer skills: International MOS Certificate (750 points); Proficient in applied computing in the workplace;

Foreign language skills: IELTS 5.0 (other international equivalent certificates)

• Soft skills: Writing and presentation; Communication; Independent working; Teamwork; Negotiation skills;

• Professional knowledge and skills:

  • Understand, know and apply marketing management theories and research methods into practices: in-depth knowledge of marketing; the ability to apply theory to solve problems in management, marketing, sales, business in the global context;
  • Ability to plan and implement the marketing plan;
  • Ability to analyze and evaluate the marketing issues that are happening in the business practice to research and discover the potential opportunities and challenges that businesses will face;
  • Ability to independent learning to improve professional knowledge.

4. CAREER PROSPECTS

Our Bachelor of Business Administration (Marketing) graduates possess a global outlook that increases career prospects both in Vietnam and overseas. This training prepares you to pursue some of today’s most fascinating business opportunities.

Here are some jobs you might find:

  • Sales and management staff at domestic and foreign companies;
  • Marketing specialist, market researcher, customer analysis;
  • Sale management at consumer goods companies, retail companies, large corporations in Vietnam and Asian countries;
  • Managers, event organizers in Vietnam;
  • Branding, brand management at leading companies and corporations in Vietnam.

 

 

 

Faculty of Business Administration, Ton Duc Thang University
19 Nguyen Huu Tho, Tan Phong Ward, District 7, Ho Chi Minh City
Hotline : + 84 28 37755067 
Email:k.qtkd@tdtu.edu.vn.