On July 11th, 2024, the Faculty of Business Administration (FBA) successfully hosted an online marketing seminar entitled “Facing the Challenges of Enterprises in the Post Pandemic Era” with the esteemed participation of Professor Wen-Hsiang Lai from Feng Chia University, Taiwan. The event witnessed enthusiastic participation from FBA lecturers, and MBA students.
During the seminar, Professor Lai addressed the significant changes and challenges that enterprises are encountering in the post-pandemic era. His analysis delved into critical issues such as the evolution of leadership, the impact of digital transformation, and the restructuring of global supply chains in the period of post-COVID-19.
Following his presentation, Professor Lai, along with FBA lecturers, discussed the strategies for future research development and network expansion. Dr. Phung Minh Tuan, Associate Dean of FBA, offered preliminary suggestions for future collaboration between Feng Chia University and FBA, Ton Duc Thang University.
Images from the Seminar:
