June 2026 Journal Club and Academic Seminar: Updates on Emerging Research Trends in Business Administration

On the afternoon of June 22, 2026, the Faculty of Business Administration (FBA) at Ton Duc Thang University convened the June 2026 Journal Club and Academic Seminar, attended by the Faculty's leadership board and academic staff. The program facilitated the dissemination of recent research findings, fostered scholarly exchange, and enhanced scientific research capabilities in alignment with the University's strategic internationalization objectives.

Commencing the program, MSc. Bui My Linh presented studies on corporate resilience amidst a highly volatile business environment. The empirical findings indicate that a risk management culture, government support, information technology adoption, and innovation play pivotal roles in enhancing operational efficiency and organizational adaptability.

Following this, Dr. Tran Thi Van Trang introduced the research titled “Active vs. Passive Hate! How Experience and Social Influence Affect Brand Hate”. Grounded in the S-O-R (Stimulus–Organism–Response) framework, the study investigates the impact of negative experiences and social influence on brand hate within the food and beverage industry. Furthermore, it proposes significant managerial implications designed to safeguard corporate reputation and consolidate consumer trust.

Through professional presentations and scholarly discourse, the program offered valuable academic perspectives on corporate governance, digital transformation, and consumer behavior. Building upon the shared insights, the seminar contributed to proliferating a robust research culture, strengthening academic networks, and reaffirming the Faculty of Business Administration's commitment to advancing research activities that conform to international standards.

Concluding the event, the presented research topics and multi-dimensional academic dialogues yielded highly valuable insights. The program not only contributed to disseminating research culture and knowledge sharing among the faculty members but also cultivated an open academic environment, propelling scientific research, innovation, and professional networking within the Faculty of Business Administration.

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