Learning Outcomes 2015 - Bachelor Of Business Administration Major In Marketing Management - Standard program

No.

Group of ELOs

Description

Description of ELOs

Scale

1

Basic knowledge

Basic knowledge on politics, natural sciences and social sciences, national defense education

- Ability to understand the ideology as well as current policies of the government.

- Understand the guidelines and policies of the Communist Party of Vietnam;

- Know and understand and apply basic knowledge of social science in the field of industry;

- Understand, know and apply knowledge of National Defense and People's Security;

- Attend the test and meet the subject requirements in the program;

- Defense certificate.

Professional knowledge

Fundamental knowledge in the major

Know, understand and can use the basic knowledge of the discipline in activities of analyzing market information, behavior, needs; event organization, sales organization; planning marketing strategies in a global environment

Attend the test and meet the subject requirements in the program

Understand, know and apply marketing management theory and research methods well

- In-depth knowledge of marketing;

- The ability to apply theory to solve problems in governance, marketing, sales, and business in the global context;

- Ability to plan and implement marketing program plans.

- Attend the test and meet the subject requirements in the program;

- Know to analyze and evaluate well and apply to specific situations.

2

Practical skills

Professional skills

- The ability to analyze and evaluate marketing issues that are taking place in practice to research and discover potential opportunities and challenges that businesses are facing and will encounter;

- Ability to self-study to improve knowledge for professional work.

Theoretical application to handle a specific situation or problem at the business through the implementation of a Project, Scheme or Report

Soft skills

- Proficient in popular office software such as Word, Excel, PowerPoint; know how to effectively exploit information on the internet;

- Writing and presentation skills; communication skills: capable of giving presentations; ability to communicate, deal with different objects;

- Skills to work independently, teamwork; the ability to build and develop relationships with the collective;

- Negotiating negotiation skills;

- Effective learning method.

- Safety skills, health training and team spirit: continuous swimming is 50m; play at least 1 sport

Attend the test to meet the subject requirements in the program and / or demonstrate proficiency in the completion of projects, projects and reports

Language skills

- Year of enrollment 19 and earlier: TOEIC 500 or other equivalent international English certificates.

- Year of Enrollment 20: IELTS 5.0 course or other equivalent international English certificates.

The certificate in a valid date

Informatics skills

- International MOS computing credential.

19: 700 MOS lock

   20: 750 lock MOS points

Good use of software to support management scientific research (SPSS, EVIEWS ...).

Attend the test and meet the subject requirements in the program

3

Attitude and social awareness

Attitude and behavior

- Comply with occupational safety principles;

- Abide by the guidelines and policies of the Party and laws of the State;

- A spirit of passion for learning, positive will and attitude in seeking solutions to problems;

- Having a method of working and scientific thinking, know how to effectively solve problems arising in professional practice;

- High responsibility for work, ethics in business; and professional behavior in modern society.

Evaluated in the process of learning and training at the school, especially through participating in discussing the topics of each subject, or making reports (thesis)

Social awareness

Collective spirit, willing to participate in social work to serve the community and mass organizations; business management with a spirit of service and sustainable development

Actively participate in community activities

4

Career Prospects

Career pathways, applied knowledge & skills, existing qualifications

- Good professional staff in marketing functions, business policies and plans;

- Research specialist for consulting organizations, market research, marketing research projects of domestic and international organizations;

- Expert in sales management department, R&D department, ... of the enterprise; have enough background knowledge to strive to become director of the department;

- Start your own business, create and manage businesses of yourself and your family;

- Working as a consultant and consultant for businesses in the areas of marketing management; experts in agencies responsible for business and marketing issues;

- Doing professional teaching work at universities and colleges.

- Working independently or in groups in changing working conditions, taking personal responsibility and responsibility with the group in identifying and solving problems related to the learned industry.

Recorded survey on job situation of graduates after one year of graduation

5

Professional development ability

Higher education study

- Application in practice, professional development;

- Ability to participate in training programs at the Master's level and the PhD level at home and abroad. Business Administration or other majors such as economics, auditing accounting, finance and banking, ...

Records on higher education application of graduates