- Major in:
- Title in Vietnamese: Quản trị kinh doanh chuyên ngành Marketing
- Title in English: Business Administration major in Marketing Management
- Code: 7340101
- Level: Undergraduate Mode of study: Full-time
- Degree: Bachelor’s degree
- Programme Objectives – POs:
PO1: Learners have the ability to understand and apply basic and advanced knowledge to solve specific problems in marketing, have ability to analyze, evaluate, plan and implement issues related to management and marketing, to meet the needs of customers and stakeholders.
PO2: Learners have wide and specialized professional capabilities; mastering scientific research methods, critical, independent and creative thinking; have the ability to self-study, research and organize the effective implementation of research results into practice; able to study at higher levels.
PO3: Learners are disciplined, have positive working attitudes. At the same time, the program focuses on professional ethics training for future managers and experts to help the business community and organizations develop sustainably.
- Expected learning Outcomes- ELOs:
|
Group of ELOs |
Description |
Description of ELOs |
|
|
Basic knowledge on politics, natural sciences and social sciences, knowledge on foreign language and informatics. |
ELO1: Generalize (Generalize) the social-human and social science knowledge to apply, solve (Solve) business issues, pay special attention to Marketing. ELO2: Understand (Understand) the foundation theory of economics to apply (Apply), solve (Solve) business issues, pay special attention to Marketing. ELO3: Understand (Understand) knowledge of finance and accounting to apply (Solve) and solve (Solve) Business issues, paying special attention to Marketing. |
|
Professional knowledge |
Basic understanding of Business Administration; professional knowledge and information about marketing. |
ELO4: Applying the principles of marketing to apply and solve (Solve) business issues, paying special attention to Marketing. ELO5: Analysis (Analyze) and Assessing marketing strategies in business situations. ELO6: Organize marketing activities related to business situations. |
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Professional competence |
Professional skills |
ELO7: Ability to research and explore knowledge about business in general and marketing in particular. ELO8: Develop (Develop) critical thinking to solve business and marketing issues in a flexible and creative way. ELO9: Master (Master) skill in negotiating, negotiating with customers and partners to achieve business and marketing objectives. |
|
General skills |
Soft skills |
ELO10: Perfect (Perfect) teamwork skills and ability to form, develop and lead groups. ELO11: Use (Use) English to be able to work in a business environment, achieve at least B1 (international), IELTS 5.0 or higher (or other equivalent certificates). ELO12: Master (Master) computer skills and writing skills to be able to work in a business environment, achieve MOS 750 certification. |
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Attitude and social awareness |
Attitude, behavior and social awareness
|
ELO 13: Demonstrate (Display) the spirit of passion for learning, positive will and attitude in seeking solutions to problems; Demonstrate working methods and scientific thinking, know how to effectively solve problems arising in professional practice; Demonstrate high responsibility in work, ethics in business; and professional behavior in modern society. ELO14: Display (Display) the collective spirit, willing to participate in social work to serve the community and mass organizations; business management with a spirit of service and sustainable development. |