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Nhóm nghiên cứu

Nhóm nghiên cứu tiếp thị và quản trị quốc tế (IMMR)

INTERNATIONAL MARKETING AND MANAGEMENT RESEARCH GROUP

1. Introduction

Based on the vision from Ton Duc Thang University in developing scientific and research activities at the University, the International Marketing and Management Research (shorted as IMMR) is the result of cooperation between Faculty of Business Administration of Ton Duc Thang University and a group of professional researchers from Taiwan and Indonesia

2. Mission and vision

Mission: IMMR focuses on studying and generating the new knowledge related to marketing and management field with an international point of view in term of quality and quantity

Vision: With the respect to Ton Duc Thang University’s vision of becoming a research university, IMMR group aims to be a leader in the field of Marketing and Management in the international map of economic scientists.

3. Research topics

- The Antecedents and Consequences of Brand Personality: Wann-Yih Wu, Ying-Kai Teresa L. Ju Liao

- A Comprehensive Investigation of Medical Service Attributes and Solutions: Wann Yih-Wu, Hueiju Yu, Alfiyatul Qomariyah

- The Role of Team Reflexivity as a Mediator between Project Management Skill, Task Familiarity, Procedural Justice and Product Performance: Wann-Yih Wu, Adriana A. Amaya Rivas

- The Effects of Cultural Intelligence and Psychic Distance on Absorptive Capacity and Export Performance: Wann-Yih Wu, Nadia Anridho, Huei-Ju Yu

4. Current members

IMMR_Kun-Huang_Huarng.jpg

Dr. Kun-Huang Huarng

Positions:

• Head of International Marketing and Management Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

• Professor, International Business, Feng Chia University, Taiwan

Areas of expertise: e-Commerce, Computational Intelligence

Research track record (until October of 2015):

• ISI papers: 44

• Total ISI Citations: 688

• ISI H-index: 15

• Top ISI journals (at most 5):

1. Journal of Business Research

2. IEEE Transactions on Systems Man and Cybernetics, Part B-Cybernetics

3. Fuzzy Sets and Systems

4. Service Industries Journal

5. Management Decision

IMMR_Pham_Thi_Minh_Ly.jpg

Dr. Pham Thi Minh Ly

Positions:

• Member of International Marketing and Management Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

• Dean of Faculty of Business Administration, Ton Duc Thang University, Ho Chi Minh City, Vietnam

Areas of expertise: Marketing, Human Resource Management, International Economics

5. Former members (name, title, picture)

IMMR_Wann-Yih_Wu.jpg

Dr. Wann-Yih Wu

Position: Former member of International Marketing and Management Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

IMMR_Badri_Munir_Sukoco.jpg

Dr. Badri Munir Sukoco

Position: Former member of International Marketing and Management Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

 IMMR_Ying-Kai_Liao.jpg

Dr. Ying-Kai Liao

Position: Former member of International Marketing and Management Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

6. Publications (ISI or Scopus only)

1. Ly Thi Minh Pham, Lai Van Vo, Huong Thi Thu Le, Danh Vinh Le (2018); Asset liquidity and firm innovation; International Review of Financial Analysis (ISI).

2. Minh Tuan Phung, Pham Thi Minh Ly, Tin Trung Nguyen (2019); The effect of authenticity perceptions and brand equity on brand choice intention; Journal of Business Research (ISI).

3. Duc Nha Le, Loc Le Tuan, Minh Nguyen Dang Tuan (2019);  Smart-building management system: An Internet-of-Things (IoT) application business model in Vietnam; Technological Forecasting and Social Change (ISI).

7. Contact: Click here

 

Nhóm nghiên cứu đổi mới và khởi nghiệp (IER)

INNOVATION AND ENTREPRENEURSHIP RESEARCH GROUP

1. Introduction

Based on the vision from Ton Duc Thang University in developing scientific and research activities at the University, the Innovation and Entrepreneurship Research Group (shorted as IER) is the result of cooperation between Faculty of Business Administration of Ton Duc Thang University and a group of professional researchers from Feng Chia University, Taiwan.

2. Mission and vision

Mission: IER focuses on business innovation and entrepreneurial ventures and people. Members concentrate on entrepreneurship and innovation and how they manifest in the context of new markets, new products, and new business processes. Moreover, IER is also ambitious in supporting and advising the Vietnamese entrepreneurs with efficient solutions for their new business.

Vision: With the respect to Ton Duc Thang University’s vision of becoming a research university, IER aims to be the conduit to help members engage deeply with the entrepreneurial community and enhance the entrepreneurship spirit to the Vietnamese young generation.

3. Research topics

Industrial Service Flexibility vs. Regional Network Collaboration

4. Current members

IER_Wen-Hsiang_Lai.jpg

Dr. Wen-Hsiang Lai

Positions:

• Head of Innovation and Entrepreneurship Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

• Full Professor, Graduate Institute of Management of Technology, Feng Chia University, Taichung, Taiwan

Areas of expertise: R&D Management, Project Management, Technology Management, Technology Commercialization

IER_Pham_Thi_Minh_Ly.jpg

Dr. Pham Thi Minh Ly

Positions:

• Member of Innovation and Entrepreneurship Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

• Dean of Faculty of Business Administration, Ton Duc Thang University, Ho Chi Minh City, Vietnam

Areas of expertise: Marketing, Human Resource Management, International Economics

5. Former members (name, title, picture)

6. Publications (ISI or Scopus only)

1. Pham Thi Minh Ly, Wen-Hsiang Lai (2017); Fuzzy AHP Analysis of Firm-Level Knowledge Accumulation; Journal of Information & Knowledge Management

2. Thong Tien Nguyen, Yingkui Yang, Hans Stubbe Solgaard, Bui Quang Thanh (2018); The role of packing format, alcohol level and brand in consumer's choice of beer: A best-worst scaling multi-profile approach; Food Quality and Preference

3. Pham Thi Minh Ly, Wen-Hsiang Lai, Chiung-Wen Hsu, Fang-Yin Shih (2018);  Fuzzy AHP analysis of Internet of Things (IoT) in enterprises; Technological Forecasting and Social Change (ISI)

4. Minh Nguyen Dang Tuan, Nhan Nguyen Thanh, Loc Le Tuan (2019); Applying a mindfulness-based reliability strategy to the Internet of Things in healthcare – A business model in the Vietnamese market; Technological Forecasting and Social Change (ISI).

7. Contact: Click here

Nhóm nghiên cứu ứng dụng mạng xã hội (SocialTech)

SOCIALTECH RESEARCH GROUP 

1. Introduction

SocialTech Research Group (SocialTech) is a research group funded by Ton Duc Thang University (TDTU) and belongs to Faculty of Business Administration (TDTU). This group is the result of cooperation between Faculty of Business Administration of Ton Duc Thang University and a group of professional researchers from National Central University, Taiwan.

2. Mission and vision

• Mission: Fast economic growth has intensified social problems such as pollutions, educational inequality and health care in Vietnam. As technology can enable better communication and collaboration, it is important for both the policy makers and the academia to understand how to apply technology innovations to tackle society.

• Vision: The research group aims to establish a bridge between National Central University (NCU) and Ton Duc Thang University for collaborative research on the topics of technology innovations and social problems. The group’s members will work together to conduct joint research and publish their results in good journals. They will also support both sides’ academic activities such as workshops, conferences, and projects.

3. Research topics

Internet of Things, e-Business, e-Learning, Data Analytics, Visual Analytics, Social Media Mining, Virtual Reality, Social Enterprise, Social Value, Sustainability

4. Current members

SocialTech_Chien-wen_Shen.jpg

Dr. Chien-wen Shen

Positions:

• Head of SocialTech Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

• Associate Professor, Department of Business Administration, National Central University, Taiwan

Areas of expertise: Applications of Innovative Information Technology, Supply Chain Management, Decision Science

SocialTech_Pham_Thi_Minh_Ly.jpg

Dr. Pham Thi Minh Ly

Positions:

• Member of SocialTech Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

• Dean of Faculty of Business Administration, Ton Duc Thang University, Ho Chi Minh City, Vietnam

Areas of expertise: Marketing, Human Resource Management, International Economics

5. Former members (name, title, picture)

6. Publications (ISI or Scopus only)

1. Chien-wen Shen, Chin-Jin Kuo, Pham Thi Minh Ly (2017); Analysis of Social Media Influencers and Trends on Online and Mobile Learning; International Review of Research in Open and Distance Learning.

2. Chien-wen Shen, Phung Phi Tran, Pham Thi Minh Ly (2018); Chemical waste management in the US Semiconductor Industry; Sustainability.

3. Chien-wen Shen, Jung-tsung Ho, Pham Thi Minh Ly, Ting-chang Kuo (2018);  Behavioural intentions of using virtual reality in learning: perspectives of acceptance of information technology and learning style; Virtual Reality.

7. Contact: Click here

 

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