At 8h30 on 14 April 2016, Marketing department of Business Administration Faculty in conjunct with Marketing Dept. of Tan Hiep Phat group hold the the field trip to THP at 219 Binh Duong highway, Vinh Phu ward, Thuan An town, Binh Duong province. The trip have 80 students from Marketing class.
Firstly, we were welcomed and guided to conference room by staffs of Marketing Dept. For us, the first expressive image is professional working style and they work so hard.
At the meeting room, students was introduced about the history of company, brand building strategy, and the main product lines of THP Group by the staffs from different departments such as Marketing, Technology and Human resources...etc. Next, the students were attended funny games called “Tagline of Products" to test how they memorize the product tagline. The students so excited for joining this game and they get many presents from the company. Beside gifts from the mini game, students were also taste some soft drinks such as O Long Khong Do Linh Chi tea plus, Number one with lemon flavour.
The students focused to listen introductions about the soft drink product lines of company and they're also so excited to attend the trip to observer the soft drink production line by the aseptic technology called Asceptic which is the most modern technology. After the trip, the students came back meeting hall to discuss some issue related to products, company via Q&A part… The students so interested and give many questions for the staff from Marketing department. However, the time for program was limited and the visiting tour finished at 12h45.
Although program was hosted in the short time, it brings many benefit information for students. The tour give students a chance to know working environment in enterprises and give them more information for their job in near future.
Some photo of the field trip:
