Talkshow “Utilizing STP (Segmentation - Targeting - Positioning) to develop marketing strategies”
On 09 April 2016, the Department of Marketing with the Marketing - Finance club (MFC club) held a talkshow called "Utilizing STP to develop marketing strategies “; speaker Mr. Michael Minh Do - WAM (Wolf Academy of marketing).
Mr. Michael Minh Do currently is responsible in some courses involve in building Marketing Strategies for Small and Medium Business B2B / B2C in WAM. He currently hold the position as Managing Director at Wolf Consulting, he has been a speaker at many major talk show in Singapore, Shanghai and Vietnam.
With the enthusiastic of the students, they come from Business Administration department in general and marketing management in particular, talkshow took place with exciting atmosphere. Speakers share his knowledge as well as working experience in the sector of Marketing in some countries he worked. The students were excited to discuss the strategy for new products for launching to market.We hope that after this talkshow, the student can have clearly planned for their job. Wish all students success, becoming a talented Marketing Management in near future.
And here it comes the pictures of the talkshow:
Talkshow “Utilizing STP (Segmentation - Targeting - Positioning) to develop marketing strategies”