On the afternoon of May 10, 2019, the final round of the “Chief Marketing Officer (CMO) Contest 2019" took place at the Hall of 6B Ton Duc Thang University (TDTU) with the victory belongs to PMT Team from University of Economics (Ho Chi Minh City) and University of Information Technology (Ho Chi Minh City).
CMO is an academic playground organized by TDTU's Faculty of Business Administration in collaboration with the Sales and Marketing Association of Executives International Vietnam (SMEI Vietnam), for university students in Ho Chi Minh City and the Southern region, mainly sponsored by MM Mega Market Vietnam Company. In this 5th season, CMO contest attracted 62 teams. After the preliminary rounds such as Top 16, Top 8 and Top 4, the four strongest teams were selected to join the finale.
Over 5 seasons, CMO has proved its academic level through an increasing number of teams and professionalism level. In order to pass the screening rounds, every team must demonstrate the ability to perform a series of general knowledge tests about Vietnam and global 's socio-cultural and social situation, knowledge of marketing, especially about Digital Marketing 4.0; as well as other soft skills such as time management, teamwork, presentation, group leadership, problem solving, sales, project planning, market research, debate in English and Vietnamese.
A contestant is presenting her topic
Also on May 10 afternoon, TDTU Leaders, MM Mega Market and SMEI Vietnam signed a cooperation agreement on education, research and technology transfer.
Leaders of TDTU, MM Mega Market and SMEI Vietnam signed a cooperation agreement
Chief Marketing 2019 's candidates and the jury