Workshop: "Discussion and Suggestions for adjusting the education program of Marketing major"

On October 24^th, 2021, Department of Marketing held a workshop on "Discussion and Suggestions for adjusting the education program of Marketing major" to create a forum for the Faculty and companies in the Marketing industry to exchange and have an opportunity to find effective solutions to tailor the training of students to the right needs of the labor market in the field of Marketing today.

Many business representatives participated this workshop:

1. Mr. Pham Quang Quy – Managing Director - Quy Pham Trading & Service Co., Ltd;
2. Ms. Nguyen Thi Loan Anh – Managing Director – Bloom Advertising Co., Ltd;
3. Mr. Do Hoang Minh – Managing Director – Wolf Consulting Co., Ltd;
4. Mr. Nguyen Hai Minh: Managing Director - Mai Linh Communication Services Joint Stock Company;
5. Dr. Thai Dam Huy Trung – Lecturer at National Chung Kung University, Taiwan;
6. Mr. Pham Van Kim - Deputy Director of Research - GFK Vietnam Market Research Technical and Retail Co., Ltd.;
7. Mr. Pham Van Phat: Former Research Director – Nielsen Vietnam Co., Ltd;
8. Mr. Hoang Kim Chuong: Market Research expert;
9. Mr. Nguyen Xuan Duy: Senior Channel Partnership Manager - TikTok Vietnam Technology Co., Ltd;
10. Mr. Ta Duy Dung: Partner channel manager, TikTok Vietnam Technologies Co., Ltd;
11. Mr. Le Minh Phu: Sales Director – Johnson & Johnson Vietnam Co., Ltd.

From the Faculty of Business Administration:

1. Assoc. Prof. Dr. Pham Thi Minh Ly – Dean;
2. Dr. Phung Minh Tuan – Head of Marketing Department;

And lecturers of Marketing Department.

The content of the workshop involved discussing and contributing ideas to improve the education program, program outcomes, expected learning outcomes and curriculum content in order to improve the quality of  teaching to make the training program more applicable and to meet the recruitment demand from Marketing-related companies.

In addition, the workshop also discussed issues related to the assessment forms of the subjects in the program according to the standards of the international accrediting organization AACSB (Association to Advance Collegiate Schools of Business).

At the end of the workshop, the Faculty and business guests have reviewed outstanding issues that needed to be adjusted as well as discussed appropriate improvement directions for the program in the near future.