A research paper addressing pattern related to influencer-product fit, sponsorship transparency, and ad visibility in celebrity posts on social networks.
Topic 1: Supply chain management during and post-COVID-19 pandemic: Mitigation strategies and practical lessons learned.
Topic 2: Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers.
The year 2022 has just ended with exciting and memorable activities, especially the 25-year journey of establishment and development of Ton Duc Thang University.
The Faculty cooperated with SMEI Vietnam to successfully organize the SCPS & SCPM international certificate graduation ceremony to K21 students of high-quality marketing program.
Department of Human Resource Management in collaboration with Newcastle Business School, Northumbria University (UK) organized a 2-day workshop to inspire students on the HRM contemporary studies.