Ton Duc Thang University

Curriculum structure 2015 _ Business Administration major in Marketing Management_Standard Program

CURRICULUM STRUCTURE       
Major: Business Administration major in Marketing Management
Program: Standard
No Knowledge group Total credits
    Total credits Compulsory Elective
1 Basic Knowledge:  38  credits  
1.1
Political theory and law
Subject Credits Semester
The Basic Principles of Marxism - Leninism 5 3
Revolutionary Way of Communist Party of Vietnam 3 5
Ho Chi Minh Ideology 2 4

 

 10 10  
1.2
Social science
Subject Credits Semester
Introduction to Laws 2 1

 

 2 2  
1.3
Nature science
Subject Credits Semester
Econometrics 3 1

 

 3 3  
1.4
English
Subject Credits Semester
English Community 1 5 1
English Community 2 5 2
English Community 3 5 3

 

 15 15  
1.5
Fundamental of Informatic
Subject Credits Semester
Fundamentals of Informatics 1 2 1
Fundamentals of Informatics 2 2 2

 

 4 4  
1.6
Suppoting skills
Subject Credits Semester
Writing and Presenting Skills 1 3
Communication Skills in University 1 1
Learning Methods in University 1 1
Effective Time Management Skills 1 1
Teamwork Skills 1 2

 

 5 5  
1.7
Physical education
Subject Credits Semester
Swimming (Compulsory) 0 1
Optional group - Physical education 1 0 2-0
Physical Education 1 - Taekwondo 0  
Physical education 1 - Aerobic 0  
Physical Education 1 - Badminton 0  
Physical Education 1 - Tennis 0  
Physical Education 1 - Football 0  
Physical Education 1 - Volleyball 0  
Physical education 1 - Hatha Yoga 0  
Physical education 1 - Fitness 0  
Optional group - Physical education 2 0 3-0
Physical Education 2 - Vovinam 0  
Physical Education 2 - Table Tennis 0  
Physical Education 2 - Basketball 0  
Physical Education 2 - Action Chess 0  
Physical Education 2 - Karate 0  
Physical education 2 - Field Hockey 0  
Physical Education 2 - Vietnamese Traditional Martial Art 0  

 

 Physical education certificate
1.8
National defense education
Subject Credits Semester
National Defense Education - 1st Course 0 2
National Defense Education - 3rd Course 0 1
National Defense Education - 2nd Course                                 0 3

 

 National defense education certificate
2 Professional knowledge: 93 credits  
2.1
Fundamental knowledge
Subject Credits Semester
Business Research Methods 3 4
Company Law 2 4
Principles of Marketing 3 4
Principles of Management 3 3
Statistics for Business and Economics 4 2
Microeconomics 3 2
Career in Marketing 2 1
Principles of Accounting 3 4
E - Commerce 3 6
Macroeconomics 3 3
29 29  
2.2 Specialized knowledge 54 51 3
2.2.1 General knowledge 33 33  
 
Common and compulsory subject
Subject Credits Semester
Consumer Behaviour 3 4
Service Marketing 3 5
Negotiation in Business 3 7
Marketing Strategy 3 7
Practice 3: Market Research 3 6
Practice 2: Selling Skills 2 4
Business Ethics in a Global Environment 2 7
Practice 1: Events 2 2
Contract Law 3 5
Office Management 3 5
Financial Management 3 5
Human Resource Management 3 6

 

 33 33  
2.2.2 Major-specific knowledge  21 18  
 
Common and compulsory subject
Subject Credits Semester
Marketing Research 3 5
Integrated Marketing Communications 3 7
Brand Management 3 7
Marketing Management 3 6
Sales Management 3 6
Global Marketing 3 6

 

 18 18  
   
Elective subjects
Subject Credits Semester
Digital Marketing 3  
Retail Management 3  

 

 3   3
2.3  
Graduation Internship
Subject Credits Semester
Graduation Thesis 8  

 

 8 8  
2.4
Graduation thesis or choosing a specialization
Subject Credits Semester
Graduation Thesis 8 8-8
Graduation Thesis 8  
Elective specialization subjects 8 8-8
Applied Big Data Analytics in Management 3  
Entrepreneurship 2  
Change Management 3  

 

 8   8
   Total 132 121 11
Faculty of Business
Administration, Ton Duc Thang
University
19 Nguyen Huu Tho, Tan Phong Ward, District 7, Ho Chi Minh City
Hotline : + 84 28 37755067 
Email:fba@tdtu.edu.vn.
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