On February 19, with the participation of teachers and lecturers of the Faculty of Business Administration, especially Assoc.Prof.Dr. Pham Thi Minh Ly, Ms. Vu Thi Hong Nhung shared a new research direction on the issue of the perceived risk from Covid-19 on intention to travel. This is an interesting topic and has received a lot of attention from academia.
The final results suggest that the customers firstly are willing to pay form more extensive safety measures in travel-related activities (transport, accommodation, restaurants, etc.). Second, customer’s intention to travel will be affected by attitude and perceived bahavioral control and finally, their perceived risk of traveling during Covid-19 pandemic also influences intention to travel.
The academic session ended after a lively discussion between the teachers and lecturers on the topic above to accumulate specific knowledge and improve their scientific research skills.
