At 13:30 on July 9, 2021, the Faculty of Business Administration held an academic sharing online meeting with the full participation of lecturers in the Faculty.
On this day, Ms. Nguyen Thi Hong (MBA) presented and shared her teaching experience Principles of Marketing both for high quality and standard program. This subject is one of the basic subjects for Marketing students. The objective of this course is to provide students with the fundamental theories of analyzing the marketing environment, customers, industry and competitors; market segmentation and target market selection; and some issues related to product, price, distribution, sales and promotion and brand.
This is also a premise to help students in-depth study of specialized subjects such as: Marketing Research; Marketing manager; Marketing Service; Sales administration; Brand Management, International Marketing. Through this session, Ms. Nguyen Thi Hong shared her experiences in teaching and classroom management for highly effective outcomes and especially in the current context of online learning.
Right after her sharing, other lecturers in the Faculty joined the discussion to help young lecturers gain valuable knowledge and experience to improve their teaching expertise. From there, it can be applied in the current teaching subject of the next semester.
