On January 8, at the Google Meeting online meeting room, with the participation of teachers and lecturers of the Faculty of Business Administration. MS. Nguyen Thi Hong shared a new research direction on the issue of green branded products in the market and the trust of customers with those commitments. This is a new topic and has received a lot of attention in the scientific world, so many research directions can be developed on this topic.
The final results suggest that both general environmental knowledge and specific knowledge of eco-lables have positive effects on consumer attitudes towards the environment. The findings further confirm that attitudes towards the environment and trust in eco-labels strongly influence pro-environmental consumer behavior (PECB). Thus, firms need to do more than just apply an eco-logo on their products. They also need to invest in increasing consumer awareness of the eco-label’s attributes.
The academic session ended after a lively discussion between the teachers and lecturers on the two topics above to accumulate specific knowledge and improve their scientific research skills.
