On July 6, 2020, Faculty of Business Administration (FBA) held an academic seminar. MSc.Tran Phuong Chi – a lecturer of Marketing Department presented her research entitled, “Sentiment Analysis- China perspective on ASEAN University Network (AUN): a case for ‘performance legitimacy’ or ‘manufacturing consent' ?
Her research determines the perception of Chinese higher education policy via the ASEAN University Network (AUN) and how some members of the ASEAN member states perceived it, specifically the case from Vietnam. In doing so, both aspects of Chinese and Vietnamese perceptions were analyzed using text mining techniques, word cloud and sentiment analysis. Both text mining techniques helps policymakers in streamlining the focus on understanding better their policies for systematically improvement.
Some images of the academic seminar:
