With the purpose to bring practical experience regarding Marketing and PR-communication activities of international companies, in the morning of 21/22/2022, the Department of Marketing, Faculty of Business Administration organized a field trip to Yakult factory for the Marketing students in the English program K22.
At Yakult factory, the students was introduced to the history of Yakult brand and product development in different countries. Next, the students were guided to observe the production process of Yakult. After the tour, students discussed with the representatives of Yakult Vietnam about about Marketing and public relation activities of Yakult brand in Vietnam.
Through this activity, students gained valuable experiences. It is also an opportunity to improve their knowledge and skills, integrating them into their future learning and working in the domain of Marketing.
Yakult Vietnam representative and K22 fully-taught English Marketing students
Q&A session between students and Yakult staffs