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Research Outcomes

Digital Transformation and Sustainable Performance: The Capability–Innovation Pathway
Authors: Trương Thị Thanh Bình
Publication year: 2026
Index: WoS
Publisher: John Wiley and Sons Ltd
Journal: Business Strategy and the Environment
The Role of Socio-Cultural Factors in Sustaining Economic Growth: The Mediating Effect of Perceived Marketplace Influence
Authors: Cong Duc Tran, Thi Minh Ly Pham, Thi Thu Hang Tran, Trieu Vy Lam, Ngoc Thanh Nhi Nguyen
Publication year: 2026
Index: WoS
Publisher: Small Business Institute
Journal: Journal of Small Business Strategy
What leads customer to defend the brand: the role of green innovation and perceived marketplace influence
Authors: Trần Thị Thu Hằng
Publication year: 2026
Index: WoS
Publisher: Universiti Malaysia Sarawak
Journal: International Journal of Business and Society
Multi-agent remanufacturing supply chain coordination under reward-penalty mechanism: A novel cooperative game approach
Authors: Zhi Liu, Wuyan Ding, Juan Tang, Xiao-Xue Zheng, Ching-Ter Chang
Publication year: 2026
Index: WoS
Publisher: Elsevier Ltd
Journal: Computers & Industrial Engineering
How Quality and Emotional Attachment Drive Brand Equity in Higher Education?
Authors: Trần Công Đức
Publication year: 2026
Index: WoS
Publisher: Emerald Group Publishing Ltd.
Journal: Journal of Services Marketing
Static and Dynamic Evidence on the Business Efficiency–Sustainability Efficiency Relationship: ESG Moderation Across Cultural Contexts
Authors: Nguyễn Trọng Thành
Publication year: 2026
Index: WoS
Publisher: John Wiley and Sons Ltd
Journal: Sustainable Development
Podcaster Authenticity and Listener Support: Authenticity Perceived in the Absence of Visual Signals
Authors: Tin Trung Nguyen, Minh Tu Tran Hoang, Cam Tien Do, Hong Thi Nguyen
Publication year: 2025
Index: WoS
Publisher: Wiley-Blackwell Publishing Ltd
Journal: International Journal of Consumer Studies
Exploring the relationship of green HRM practices with sustainable performance: the mediating effect of green innovation
Authors: Nguyễn Quốc Lộc
Publication year: 2025
Index: WoS
Publisher: Emerald Publishing Limited
Journal: Journal of Hospitality and Tourism Insights
More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration
Authors: Minh Tu Tran Hoang; Bang Le; Linh Hoang Ho; Lien Kim; Thi Van Trang Tran
Publication year: 2025
Index: WoS
Publisher: Emerald Group Publishing Ltd
Journal: Journal of Research in Interactive Marketing