Assistant Prof. Tan Kim Lim
Research areas
Human Resource Management and Meaningful Work; Consumer Behavior and Digital Marketing (Live-streaming, mobile payment); Hospitality & Tourism Management; Applications of Artificial Intelligence (AI) in Business and Education; Responsible Leadership and Sustainable Development
Research activities
The author has authored and co-authored over 60 scientific publications indexed on Google Scholar, accumulating a total of 1,972 citations, an h-index of 27, and an i10-index of 41 (with 1,931 citations recorded since 2021). Their research scope covers human resource management, meaningful work, digital consumer behavior, and the integration of AI within the service and education sectors. The author frequently publishes in prestigious academic journals, including Current Issues in Tourism, Asia Pacific Journal of Marketing and Logistics, Management Decision, European Business Review, Employee Relations: The International Journal, Journal of Hospitality and Tourism Insights, and Young Consumers.
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Publications |
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1 |
Lim, X. J., Luo, X., Cheah, J. H., Tan, K. L., & Hall, C. M. (2026). Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory. Journal of Vacation Marketing, 32(1), 19–34. |
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2 |
Onnis, L. A., Tan, K. L., Morgan, D., & Sekhar, S. (2026). Creating supportive technology-enhanced remote work environments: A review of the literature. Personnel Review, 55(1), 350–374. |
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3 |
Phairat, P., Tan, K. L., Ting, H., Soosan, N., & Tanticharatwarodom, P. (2026). Driving idea exploration to implementation: The role of transformational leadership in fostering innovative work behavior. Global Business and Organizational Excellence, 1–15. |
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4 |
Tan, K. L., Hii, I. S. H., Tan, S. R., & Cham, T. H. (2026). Does ethical leadership always improve individual competitive productivity? Examining knowledge management behavior via motivational pathways. VINE Journal of Information and Knowledge Management Systems, 56(1), 305–326. |
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5 |
Tan, K. L., Wang, P., Sun, R., Wong, C. Y. L., Wood, J., Agarwal, M., & Bhati, A. (2026). Enhancing animal care through digital tools: A challenge and hindrance perspective of technology adoption in a zoological institution. Behaviour & Information Technology, 45(6), 987–1006. |
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6 |
Ting, H., Yusrini, L., Tan, K. L., Anh, T. L., & Nhem, S. (2026). Tourism diplomacy: Responsible pathways for peace, people, and partnership. Journal of Responsible Tourism Management, 6(1), 2–10. |
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7 |
Cham, T. H., Avezimbetovich, S. K., Andoko, A., Wong, K. M. B., Lau, E., Paramita, W., et al. (2025). Is artificial intelligence (AI) the game-changer for business? Exploring current insights, opportunities, and potential research agenda. Asian Journal of Business Research, 15(8), 166–172. |
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8 |
Dam, X. M., Tan, K. L., & Eijdenberg, E. L. (2025). Navigating innovations and Indigenous tourism: Insights from a systematic literature review in a four-decade journey of exploration. Tourism Management Perspectives, 58, 101368. |
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9 |
Hat, N. D., Tan, K. L., Ngoc Vi, N. L., Phu, N. A., & Ting, H. (2025). The influence of customer relationship management in enhancing hospitality business performance: The conditional mediation of digital marketing capabilities. International Journal of Hospitality & Tourism Administration, 26(3), 520–546. |
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10 |
Noor, N., DuBos, L., Tan, S. R., & Tan, K. L. (2025). Implementing AI technologies in various business subjects. In Handbook of Artificial Intelligence in Higher Education (pp. 503–515). |
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11 |
Tan, K. L., Cyril Eze, U., & Sun, Y. (2025). I did my part! How can I further minimize emerging adult learners' burnout in an online learning environment? Educational Studies, 51(1), 58–80. |
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12 |
Tan, K. L., Gim, G. C. W., Sim, A. K. S., Lew, T. Y., & Hii, I. S. H. (2025). Do back-of-house hospitality hybrid workers in Hong Kong enjoy work–family enrichment? A two-wave study on meaningful work and psychological needs. Journal of Hospitality and Tourism Insights, 8(11), 221–239. |
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13 |
Tan, K. L., Hii, I. S. H., & Cham, T. H. (2025). Visitors' engagement in second-chance tourism: Gender differences in the perception of trust and emotional involvement through virtual reality technologies. International Journal of Hospitality & Tourism Administration, 1–30. |
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14 |
Tan, K. L., Ho, J. M., Sim, A. K. S., & Hii, I. S. H. (2025). Fear of missing out and beyond: Unveiling theoretical dimensions in postpandemic festival events and community engagement dynamics. Event Management, 29(3), 325–343. |
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15 |
Tan, K. L., Hofman, P. S., Noor, N., Tan, S. R., Hii, I. S. H., & Cham, T. H. (2025). Does artificial intelligence improve hospitality employees' individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work. Current Issues in Tourism, 28(20), 3284–3301. |
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16 |
Tan, K. L., Leong, C. M., & Richter, N. F. (2025). Navigating trust in mobile payments: Using necessary condition analysis to identify must-have factors for user acceptance. International Journal of Human–Computer Interaction, 41(5), 3325–3339. |
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17 |
Tan, K. L., Lim, W. M., Tan, S. R., & DuBos, L. (2025). Turning hindrances into challenges: Transformational leadership enhances employees' competitive productivity in an artificial intelligence-driven hospitality industry. International Journal of Tourism Research, 27(4), e70076. |
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18 |
Tan, K. L., Loganathan, S. R., Pidani, R. R., Yeap, P. F., Ng, D. W. L., Chong, N. T. S., et al. (2025). Embracing imperfections: A predictive analysis of factors alleviating adult learners' digital learning stress on Singapore's lifelong learning journey. Human Resource Development International, 28(3), 371–392. |
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19 |
Tan, K. L., Noor, N., & Agarwal, M. (2025). Guest editorial: AI and ethical consumerism among young consumers. Young Consumers, 26(5), 697–701. |
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20 |
Tan, K. L., Sim, A. K. S., Lew, T. Y., Cham, T. H., & Hii, I. S. H. (2025). Beyond laptops and tables: Unveiling Singapore's success in hybrid work through a two-wave gender multigroup analysis of compassionate leadership. Employee Relations: The International Journal, 47(1), 148–172. |
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21 |
Tan, K. L., Yeap, P. F., Cheong, K. C. K., & Loganathan, S. R. (2025). Crafting an organizational strategy for the new era: A qualitative study of artificial intelligence transformation in a homegrown Singaporean hotel chain. Business Process Management Journal, 31(8), 104–123. |
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22 |
Dillon, R., & Tan, K. L. (2024). Cybersecurity workforce landscape, education, and industry growth prospects in Southeast Asia. Journal of Tropical Futures, 1(2), 172–181. |
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23 |
Tan, K. L., Gim, G. C. W., Hii, I. S. H., & Zhu, W. (2024). STARA fight or flight: A two-wave time-lagged study of challenge and hindrance appraisal of STARA awareness on basic psychological needs and individual competitiveness. Current Issues in Tourism, 27(13), 2151–2169. |
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24 |
Tan, K. L., Hii, I. S. H., & Cheong, K. C. K. (2024). Knowledge "hiding and seeking" during the pandemic: Who really wins in the new normal? VINE Journal of Information and Knowledge Management Systems, 54(6), 1315–1341. |
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25 |
Tan, K. L., Hii, I. S. H., Huang, Y., & Yan, Y. (2024). Reducing dishonest disclosures during expense reimbursement: Investigating the predictive power of the technology acceptance model with a corporate governance perspective. Journal of Accounting & Organizational Change, 20(5), 874–895. |
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26 |
Tan, K. L., Hii, I. S. H., Kong, W. H., & Ting, H. (2024). Guest editorial: Navigating global challenges: Asian perspectives of globally responsible business leadership. Journal of Global Responsibility, 15(4), 321–326. |
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27 |
Tan, K. L., Hii, I. S. H., Lim, X. J., & Wong, C. Y. L. (2024). Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: Are there differences between "buyers" and "non-buyers"? Asia Pacific Journal of Marketing and Logistics, 36(1), 48–65. |
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28 |
Tan, K. L., Onnis, L. A., Morgan, D., & Sekhar, S. (2024). Supporting remote workers through technology: A review of support systems and implications to leaders. James Cook University. |
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29 |
Alim, M. A., Tan, K. L., Jee, T. W., Voon, B. H., Hossain, M. J., & Mia, M. U. (2023). To explain and to predict: Analysis of opportunity recognition on the relationship between personal factors, environmental factors and entrepreneurs' performance. Asia-Pacific Journal of Business Administration, 15(5), 772–794. |
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30 |
Hiram, T., Turner, D., Tan, K. L., Tan, S. R., Wong, M., & Gong, J. (2023). Less is more? Review and recommendations for qualitative sampling strategy using the SCADE approach. Asian Journal of Business Research, 13. |
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31 |
Tan, K. L. (2023). Responsible leadership – A brief review of literature. Journal of Responsible Tourism Management, 3, 44–55. |
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32 |
Tan, K. L., Cham, T. H., & Sim, A. K. S. (2023). What makes social work meaningful? Evidence for a curvilinear relationship of meaningful work on work engagement with psychological capital as the moderator. Human Service Organizations: Management, Leadership & Governance, 47(3), 218–235. |
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33 |
Tan, K. L., Hii, I. S. H., Zhu, W., Leong, C. M., & Lin, E. (2023). The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far? Asia Pacific Journal of Marketing and Logistics, 35(7), 1639–1662. |
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34 |
Tan, K. L., Ho, J. M., Sim, A. K. S., Dubos, L., & Cham, T. H. (2023). Unlocking the secrets of Miri country music festival in Malaysia: A moderated-mediation model examining the power of FOMO, flow and festival satisfaction in driving revisiting. Asia Pacific Journal of Tourism Research, 28(5), 416–432. |
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35 |
Tan, K. L., Liu, Y., & Ye, Q. (2023). A gendered discourse on truthful disclosure of financial fraud practices among accountants in China: Implications to corporate governance. Accounting Research Journal, 36(2–3), 230–250. |
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36 |
Tan, K. L., Sim, A. K. S., Yap, S. S. N., Vithayaporn, S., & Rachmawati, A. W. (2023). A systematic review of meaningful work unifying 20 years of theoretical and substantive contributions (2000–2020). Journal of Advances in Management Research, 20(3), 462–512. |
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37 |
Tan, K. L., Sim, P. L., Ting, H. B., Sim, W. Y., & Donohue, T. (2023). A gendered discourse of third-generation Chinese migrants on diaspora tourism: Implications to industry players in Malaysia. Journal of China Tourism Research, 19(2), 335–358. |
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38 |
Le, A., Tan, K. L., Yong, S. S., Soonsap, P., Lipa, C. J., & Ting, H. (2022). Perceptions towards green image of trendy coffee cafés and intention to re-patronage: The mediating role of customer citizenship behavior. Young Consumers, 23(2), 165–178. |
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39 |
Tan, K. L., & Yeap, P. F. (2022). The impact of work engagement and meaningful work to alleviate job burnout among social workers in New Zealand. Management Decision, 60(11), 3042–3065. |
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40 |
Tan, K. L., Ho, J. M., Pidani, R., & Goveravaram, A. D. (2022). Doing good does you good? The financial impact of individual CSR dimensions: A Malaysian context. Social Responsibility Journal, 18(1), 43–67. |
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41 |
Tan, K. L., Sia, J. K. M., & Tang, D. K. H. (2022). To verify or not to verify: Using partial least squares to predict effect of online news on panic buying during pandemic. Asia Pacific Journal of Marketing and Logistics, 34(4), 647–668. |
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42 |
Tan, K. L., Sia, J. K. M., & Tang, K. H. D. (2022). Examining students' behavior towards campus security preparedness exercise: The role of perceived risk within the theory of planned behavior. Current Psychology, 41(7), 4358–4367. |
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43 |
Tan, K. L., Sim, A. K. S., & Donohue, T. (2022). To predict and to explain: A multigroup analysis of gender on job and family satisfaction among hospitality employees. Gender in Management: An International Journal, 37(7), 891–911. |
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44 |
Tan, K. L., Sim, A. K. S., Hii, I. S. H., Pidani, R., & Donohue, T. (2022). A multigroup analysis of bidirectional work-family enrichment on family satisfaction of hospitality employees during the pandemic: Where religiosity and marital status matter. The Journal of Psychology, 157(1), 48–70. |
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45 |
Zhong, Y., Zhang, Y., Luo, M., Wei, J., Liao, S., Tan, K. L., & Yap, S. S. N. (2022). I give discounts, I share information, I interact with viewers: A predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment. Young Consumers, 23(3), 449–467. |
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46 |
Ho, J. M., & Tan, K. L. (2021). The role of millennial tourists in promoting responsible tourism: A case in Singapore. Journal of Responsible Tourism Management, 1(1), 43–58. |
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47 |
Leong, C. M., Tan, K. L., Puah, C. H., & Chong, S. M. (2021). Predicting mobile network operators users m-payment intention. European Business Review, 33(1). |
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48 |
Tan, K. L., Lew, T. Y., & Sim, A. K. S. (2021). Effect of work engagement on meaningful work and psychological capital: Perspectives from social workers in New Zealand. Employee Relations: The International Journal, 43(3), 807–826. |
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49 |
Turner, D., Ting, H., Wong, M. W., Lim, T. Y., & Tan, K. L. (2021). Applying qualitative approach in business research. Asian Journal of Business Research, 11(3), 1–13. |
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50 |
Fam, K. S., Syed Annuar, S. N., Tan, K. L., Lai, F. H., & Ingko, I. A. (2020). Touring destination and intention to consume indigenous food: A case of Kadazan-Dusun food in Sabah. British Food Journal, 122(6), 1883–1896. |
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51 |
Fam, K. S., Ting, H., Tan, K. L., Hussain, K., & Cheah, J. H. (2020). Does it matter where to run? Intention to participate in destination marathon. Asia Pacific Journal of Marketing and Logistics, 32(7), 1475–1494. |
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52 |
Lau, W. M., Józsa, L., Chan, Y. W., Fong, Y. L., Ting, H., & Tan, K. L. (2020). Beliefs and attitude towards political advertising during Malaysia's GE14 political tsunami. International Journal of Business and Society, 21(1), 285–299. |
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53 |
Sim, A. K. S., Tan, K. L., Sia, J. K. M., & Hii, I. S. H. (2020). Students' choice of international branch campus in Malaysia: A gender comparative study. International Journal of Educational Management, 35(1), 87–107. |
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54 |
Tan, K. L., Sim, A. K. S., Chai, D., & Beck, L. (2020). Participant well-being and local festivals: The case of the Miri country music festival, Malaysia. International Journal of Event and Festival Management, 11(4), 433–451. |
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55 |
Tan, K. L., Sim, P. L., Goh, F. Q., Leong, C. M., & Ting, H. (2020). Overwork and overtime on turnover intention in non-luxury hotels: Do incentives matter? Journal of Hospitality and Tourism Insights, 3(4), 397–414. |
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56 |
Ting, H., Tan, K. L., Lim, X. J., Cheah, J. H., Ting, Q. H., & Ting, H. B. (2020). What determines customers' loyalty towards telecommunication service? Mediating roles of satisfaction and trust. International Journal of Services, Economics and Management, 11(3), 234–255. |
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57 |
Shahzad, U., Memon, M. A., Khurram, S., & Tan, K. L. (2019). The role of relationship conflict and mindfulness in the consequences of task conflict. Asian Journal of Business Research, 9(3), 145–159. |
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58 |
Tan, K. L., Lew, T. Y., & Sim, A. K. S. (2019). An innovative solution to leverage meaningful work to attract, retain and manage generation Y employees in Singapore's hotel industry. Worldwide Hospitality and Tourism Themes, 11(2), 204–216. |
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59 |
Tan, K. L., Lew, T. Y., & Sim, A. K. S. (2019). Is meaningful work the silver bullet? Perspectives of the social workers. Journal of Asia Business Studies, 13(4), 612–632. |
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60 |
Tan, K. L., Memon, M. A., Sim, P. L., Leong, C. M., Soetrisno, F. K., & Hussain, K. (2019). Intention to use mobile payment system by ethnicity: A partial least squares multi-group approach. Asian Journal of Business Research, 9(1), 36–59. |
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61 |
Wong, W. P. M., Tan, K. L., Ida, A. K., & Lim, B. C. Y. (2019). The effect of technology trust on customer e-loyalty in online shopping and the mediating effect of trustworthiness. |
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Books |
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1 |
Noor, N., Tan, K. L., Jang, H., Wood, J., & Thirumaran, K. (2026). Emerging technologies and business development in the tropics: A roadmap for transformation. Taylor & Francis. |
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2 |
Tan, K. L., Wang, P., Noor, N., Sun, R., & Leigh-Ann, O. (2026). EMPOWER: AI playbook for women entrepreneurs in micro, small, and medium enterprises. |
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3 |
Vijayan, M., Leong, J., Goveravaram, A. D., Lee, L., Tay, W. Y., Tan, K. L., & Tan, M. H. (2022). Developing GLOCAL leaders in Asia. Human Capital Leaders Institute. |
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4 |
Munusamy, V., Leong, J., Jian, Z., Goveravaram, A. D., Lee, L. L. W. S., et al. (2021). Beyond 20/20: DNA of progressive employers. Tripartite Alliance for Fair & Progressive Employment Practices. |



