Sản phẩm nghiên cứu khoa học

We co-create values for brands on social media: The roles of social endorsements

Advancing Sustainable Development Through Green Innovation: The Role of Environmental Regulations, Green Core Competencies, and Absorptive Capacity

How EMI and multicultural experiences enhance international employability: the roles of intercultural competence and grit

Digital Transformation and Sustainable Performance: The Capability–Innovation Pathway

Multi-agent remanufacturing supply chain coordination under reward-penalty mechanism: A novel cooperative game approach

What Drives Consumer Purchasing Toward Domestic Products? The Empirical Evidence in Vietnam Market

What leads customer to defend the brand: the role of green innovation and perceived marketplace influence

The Role of Socio-Cultural Factors in Sustaining Economic Growth: The Mediating Effect of Perceived Marketplace Influence

Enhancing Green Sustainable Growth Through Green Innovation: The Moderating Role Of Perceived Marketplace Influence