On April 15 and 22, 2023, the Faculty of Business Administration at Ton Duc Thang University organized a series of workshops with the topics: "Applying AI tools to Marketing communication" and "ChatGPT application in content production". The workshops received the attention of the students in the Faculty of Business Administration generally and Marketing major particularly.
The main speaker of program is Mr. Do Hong Phat - Founder of The Story communication.
During the workshop on the topic of AI tools, Mr. Phat shared the useful applications of AI tools in developing Marketing communication. He also explained some advantages and disadvantages of AI when operating in businesses.
In the next workshop on the topic of ChatGPT application, Mr. Phat introduced and guided how to use ChatGPT and Midjourney tools effectively. The students were excited to practice directly and create products with these AI tools. The speaker's sharing also helps students have a broader view of the opportunities and challenges that AI tools bring. Moreover, this motivates students constantly improve their learning, develop themselves and prepare the most solid knowledge for the future.
