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Nghiên cứu khoa học:

1. 1. Trang, T. T. V., & Khuong, M. N. (2023). The role of risk factors, partner compatibility, organizational creativity and co-creation value on firm performance: evidence from SMEs in Vietnam. Zbornik Radova Ekonomski Fakultet u Rijeka, 41(2), 449-475. https://doi.org/10.18045/zbefri.2023.2.449 

   2. Mai, N. K., & Tran, T. V. T. (2024). Do risk and partner flexibility influence a firm's creativity, value co-creation, and business performance? Empirical evidence from Vietnam. International Journal of Process Management and Benchmarking, 18(4), 511-533. https://doi.org/10.1504/IJPMB.2024.142644 

   3. Mai, N.K., Tran, T.V.T, & Nguyen N.D.P. (2025). “The role of analytical reasoning perspective, organizational creativity and innovation on firm performance: evidence from SMEs in Vietnam”. International Journal of Business and Emerging Markets,17(2).https://doi.org/10.1504/IJBEM.2025.145256 

   4. Trang, T. T. V., & Khuong, M. N. (2025). The role of internal factors of partner selection on creativity, co-creation, and business performance:  evidence from tourism industry in Vietnam. Tourism and Hospitality Management, 31(4) https://doi.org/10.20867/thm.31.4.7 

   5. Trang, T. T. V., Duc, T.C., & Khuong, M. N. (2025). Partner performance from consideration in partner selection fostering organisational performance: An analysis of mediating roles of creation. Journal for International Business and Entrepreneurship Development 17(3). 10.1504/JIBED.2025.149771

   6. Trang, T. T. V., Duc, T.C., & Khuong, M. N. (2025). Evaluating partner performance in selection to enhance organizational performance: An investigation of the mediating effects of co-creation. International Journal of Business and Society 26(3).
   7. Tran, T.V.T, Le, T.N., Tran, C.D., Truong, N.P.T., John, R.B. (2025). What drives customer acceptance of Augmented Reality? The moderating role of consumer innovativeness and hedonic consumption. International Journal of Internet Marketing and Advertising.
   8. Tran Hoang, M. T., Le, B., Ho, L. H., Kim, L., & Tran, T. V. T. (2025). More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration. Journal of Research in Interactive Marketing, 1-15. https://doi.org/10.1108/JRIM-10-2024-0471 

   9. Tran Hoang, M. T., Tu My, H. T., Le, T. T. N., Le Nguyen, B. H., & Tran, T. V. T. (2025). Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love. Asia Pacific Journal of Marketing and Logistics, 1-17. https://doi.org/10.1108/APJML-08-2025-1533