- Overview of the program
-
Introduction:
The Bachelor of Marketing (high-quality program, 100% in English) is referred to the two leading prestigious Universities: New York University (NYU) and National University of Singapore (NUS).
The high-quality programs taught in 100% English at Faculty of Business Administration are training programs with the excellent curriculum – teaching method, class size, teaching staffs and practical experience. High-quality programs of the Faculty of Business Administration have the following features:
+ 100% of subjects are taught in English to train global citizens; After graduation, students can pursuit higher education or work globally;
+ Small-size classes; Good learning conditions, fully-equipped and modern facilities ;
+ Participate in talks, seminars, specialized workshops with leading experts in the industry;
+ Teaching staffs are experienced lecturers who are local and foreign professors and doctors ; Graduated from prestigious universities in the world; collaborated with lecturers who are senior managers in the field from leading domestic and foreign enterprises in Vietnam;
+ Internship opportunities at big companies, corporations, multinational companies to enable students apply theories into practices;
+ Participate regularly in professional practical activities through specialized competitions, seminars, talks and workshops;
+ Have priority to attend semester abroad exchange program and short-term international course.
Career prospects:
Graduates from Bachelor of Marketing have the opportunity to work in the following positions:
+ Marketers;
+ Experts in market research, customer analysis, communication;
+ Managing sales at consumer goods companies, retail companies, large business groups in Vietnam and the region;
+ Managers and event organizers in Vietnam.
- Expected learning outcome
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In order to graduate, students must accumulate and achieve the requirements according to the knowledge and skills standards prescribed in the training program and meet the expected learning outcomes:
+ International English Certificate IELTS 6.0 or other equivalent certificates;
+ MOS Information Technology Certification 750/1000 (Word / Excel / Power Point);
+ Achieve extracurricular activity scores as required by the program;
+ Achieve soft skills, professional practice skills.
- Curriculum
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Training program in Marketing Major is conducted in 08 semesters with a total of accumulated credits requirement for each student to be eligible to graduate of 128 credits.
No.
Knowledge
Credit
Detail
1
General Requirements: 40 credits
1.1
Political Subjects
12
The Basic Principles of Marxism – Leninism, Ho Chi Minh Ideology, Revolutionary Way of Communist Party of Vietnam, Introduction to Laws
1.2
Foreign Languages
16
English Fluency 4, English Fluency 5, English Fluency 6
Note: - Students participate in the English proficiency assessment during the enrollment / or submitting international certificates for the University to consider the entrance level.
- English training roadmap concentrates right from the first year, from 12-15 months. Students must meet the expected English level as prescribed.
1.3
Natural Sciences
8
Calculus, Fundamentals of Informatics 1, Fundamentals of Informatics 2, Fundamentals of Informatics 3 and MOS examination about MS. Word and Excel
1.4
Soft Skills
4
Skills for sustainable development - Leadership & Intra-Personal Development, Learning Methods in University – Service Learning, Teamwork Skills
1.5
Physical Education
0
Swimming and 4 optional credits in 15 subject of physical education
1.6
National Defense Education
0
Including 3 National defense education modules (Students take part in military semester in summer semester)
2
Discipline Specific Requirements: 88 credits
2.1
Compulsory Core Subjects
29
Business Research Methods, Macroeconomics, Microeconomics, Career in Marketing, Statistics for Business and Economics, Principles of Accounting, Principles of Management, Principles of Marketing, Company Law, E-Commerce
2.2
Specialization
40
Internship, Consumer Behavior, Practice 1: Events, Product and Branding Management, Service Marketing, Pricing, Asian Marketing Management, Strategic Marketing, Digital Marketing, Marketing Research, Managing Creative Content Development, Practice 2: Selling skills, Marketing Channels, Advertising and Promotion Management
2.3
Graduation
10
Work-integrated Education
2
Professional Practices, Graduation Internship
Graduation Thesis (or equivalent)
8
- Graduation Thesis
- Choose 03 courses (equivalent to graduation thesis): Applied Big Data Analytics in Management, Entrepreneurship, Change Management
2.4
Elective Subjects
9
Students choose 01 elective group
Elective Group 1: Market Research
9
Practice 3: Market Research, Qualitative Research Methods, Quantitative Research Methods
Elective Group 2: Media
9
The Impact of Technology on Entertainment and Media, Entertainment and Media Industries, Social Media Strategy
Elective Group 3: Sales
9
Retail Management & Merchandise, Customer Relationship Management, Business-to-Business Marketing